What a time it is to be alive! The digital age has not only allowed us to stream hours of content into our homes, talk face to face with people on the other side of the planet and order cuisine from around the world with just the tap of a screen, it’s also proven a tremendous boon to those who yearn for the entrepreneurial life. The digital age has transformed the world of small business in a number of ways. Above all, it has provided hard working, ambitious and imaginative people more means than ever through which to build and grow their very own online business. Whether your enterprise exists solely in the digital realm or whether you have a physical presence on the high street or even if you’re just a freelancer working from home it’s essential to build an online presence for your business.
Posts Tagged ‘Blogging’
Dang, it’s hot outside! The summer sun has a magical property. It has a way of making us a little brighter, a little cheerier and a little more optimistic. It can turn even the most quotidian of things like a stroll in the park into a kaleidoscope of colors, scents and sounds and a treat for all the senses. It’s a time for picnics, garden parties, barbecues and consuming two thirds of your body weight in ice cream. But as welcome as the summer sun may be, it’s also the source of lethargy and distraction in the workplace. In fact, the “summer slump” is a well documented drain on workplace productivity and many corporations take big steps to mitigate its effects on their workforce.
In this post I’m going to show you how to stop using blogging as a way of bringing a handful of new visitors to your website, and start using it strategically to build your email list. To do that, I’m going to talk about content upgrades, what they are, give you some top examples, and explain how to set them up on your website.
Phew – that’s a lot to cover! Let’s get started.
I’ve been meaning to write a beginner-friendly blog post series for a while now, and I thought: what better topic than list building. Because there is list building, and then there is list building. I’ve done both.
Get it wrong, and it can be a constant source of a painful headache for you. You’ll find yourself endlessly googling “how to grow an email list” and such. But get it right, and you can spend the next 12 months building up a valuable and powerful asset for your business that’s going to keep your business ticking over in good times and bad.
Every business needs to protect itself from online threats such as theft, fraud and hackers – yet in the blogging sphere, there’s a tendency for people to not treat their blog as a serious business which means they don’t give security the necessary consideration it deserves; particularly if you’re selling things on your blog.
Think of the effect a data breach could have on your reputation, as an online retailer, if credit card information were to be hacked – for example – or your email subscriber list were to be spammed from your account. This stuff can have a serious effect on your reputation and it’s therefore something to take seriously.
You’ve probably heard about the bloggers that have made a career out of their blog, and are earning twice if not more the amount than they would at their regular nine to five job. You’ve also probably wondered how they have achieved such success, and how you can actually make money from starting your own blog. The short answer is yes, it’s more than possible to quit your nine to five and start a profitable job, and here’s how.
The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
(A guest post from Jennifer Nini)
Do you want more people reading your blog? Do you want to build your subscriber list? Do you want to make money from blogging?
Of course you do, why else would you have a blog?
You could just as easily be journalling in the privacy of your bedroom. Instead, you’ve chosen to publish to the world wide web.
So let me guess, you’ve slaved away perfecting your prose, editing and re-editing your work before finally hitting that submit button. But for all the work you’ve put in, I bet you’re not getting anyone reading your blog except for some family and friends who are obliged to. Am I right?
If you want your blog to work for your business, then you need to have a strategy in place for your blog. In other words, your blogging should serve a purpose. In this blog post, I’m going to reveal:
- Why a clear blogging strategy is essential to your business
- I’ll introduce to you a concept called the Content Sales Funnel, and why it is important
- Why traffic goals aren’t everything when it comes to blogging
- The two options you have to choose from when writing any blog post