The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
Posts Tagged ‘Blogging’
(A guest post from Jennifer Nini)
Do you want more people reading your blog? Do you want to build your subscriber list? Do you want to make money from blogging?
Of course you do, why else would you have a blog?
You could just as easily be journalling in the privacy of your bedroom. Instead, you’ve chosen to publish to the world wide web.
So let me guess, you’ve slaved away perfecting your prose, editing and re-editing your work before finally hitting that submit button. But for all the work you’ve put in, I bet you’re not getting anyone reading your blog except for some family and friends who are obliged to. Am I right?
If you want your blog to work for your business, then you need to have a strategy in place for your blog. In other words, your blogging should serve a purpose. In this blog post, I’m going to reveal:
- Why a clear blogging strategy is essential to your business
- I’ll introduce to you a concept called the Content Sales Funnel, and why it is important
- Why traffic goals aren’t everything when it comes to blogging
- The two options you have to choose from when writing any blog post