If you want your blog to work for your business, then you need to have a strategy for publishing content. Too many businesses create a blog without a clear idea in mind about what the purpose is, and that sort of haphazard approach can be really damaging to your business (plus it’s a waste of the time you spend writing your content).
You need to think of blogging as one of your biggest marketing assets for your business. It is a marketing tool that, when done well, can bring you sales. However, in order to use your blog to make sales and grow your business, it’s important that you understand what your big objective is for each blog post. I’ll give you a clue: there are two options. And that’s the subject of this blog post. I’m going to tell you about why you should craft every blog post by deciding on one of two key objectives.