Archive of ‘Blog’ category

The Importance of Digital Security for Your Blog

Every business needs to protect itself from online threats such as theft, fraud and hackers – yet in the blogging sphere, there’s a tendency for people to not treat their blog as a serious business which means they don’t give security the necessary consideration it deserves; particularly if you’re selling things on your blog.

Think of the effect a data breach could have on your reputation, as an online retailer, if credit card information were to be hacked – for example – or your email subscriber list were to be spammed from your account.  This stuff can have a serious effect on your reputation and it’s therefore something to take seriously.

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Keeping Up With the Competition: Getting Ahead in Your Small Business

As a smaller, new business it can be difficult to keep up. Customers tend to like shopping with bigger companies or brands they have used before, as they know they’re likely to have a good experience, and any issues will be put right quickly. It can be difficult to encourage them to take a chance on you, however there are things you can do to put the odds in your favour. Here’s how you can keep up with your more established competition.

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Should You Take The Wheel In Your Employment Drive?

When it comes to employment, the majority of entrepreneurs take a pretty passive role. In most cases, employment involves nothing more than advertising a position and seeing who applies. Of course, there’s nothing wrong with this method. You’ll likely find some fantastic staff this way. But, given you’ve started your business from the ground, taking a backseat in employment doesn’t make sense. What’s more, you’ll likely have to go through a lot of bad applications before finding good ones.

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How Successful Owners Optimize Their Business

We can always learn something from those that go before us. And this is never so true as in the business world. This guide will show you how to get the most out of your company.  In just the same way leaders in the field do. Read on to find out exactly what you need to do. 

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From Startup Store To Successful Start In 4 Steps

startup store

Having a shop, like a physical shop, one you can waltz into and buy tidbits from, was once considered a massive advantage. It was the only way a retail brand could be successful. But that’s all changed. Nowadays, the biggest success stories are the ones that burst onto the scene through the internet; the ones that new the future was all about e-commerce.

This is a contributed post. Please refer to my disclosure for more information.

Amazon, ASOS, Mr Porter, Pretty Little Thing and all these massive brands that began as nothing more than a dot-com idea. But the really good news is, well, the e-commerce explosion isn’t showing any signs of slowing down. Of course, you can only hope to see results if you approach this opportunity the right way.

To help you with this, we put our brain cells together and came up with some top tips and bits of advice to ensure your venture into the realm of e-commerce is as a successful as your dreams hope it to be:

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Common Networking Mistakes You Need to Stop Making

No matter what stage in your career you are at, marketing is pivotal. No matter whether you are starting your first online business or your company has been up and running for several years now, you need to make the most of all leads that present themselves. The Internet has changed the face of networking. If you are to master this important art and take your online business to the next level, you need to make sure you avoid the common mistakes that a lot of people make, which are covered in further detail below…

This is a contributed post. Please refer to my disclosure for more information.

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Turning Your Hobby Into A Money Maker

money maker

More people are looking at alternative ways to make a difference to their lives. One of the things they tend to focus on is their career. In particular, and how they spend their working time. Some find the office environment stifling. Some feel that certain careers keep them away from their family. Many go in search of a better work and life balance. One of the ways people are changing their lives is by looking at their hobbies and skills. Those talents can often turn into a fully-fledged money maker of a business. If you want to take your hobby seriously, here are ways you can take that next step.

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(Guest Post) Effectively Closing Sales Leads

closing sales leads

The sales pipeline is one the most critical components to your business. However, many businesses often neglect it altogether. As companies continue to ride the digital wave, focusing on emerging techniques, it may be easy to fall behind in traditional processes like closing sales. Even if a business owner has a salesforce, they must be responsible for effectively training them and still perform business negotiations at a high level. In this article I will aim to help you better understand the process of effectively closing sales leads in your sales pipeline, and help improve your bottom-line.

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Inspiring entrepreneurial women series – Ellie

inspiring entrepreneurial women

315380_10151003421656067_2142316614_nIn the second of my series interviewing female entrepreneurs who’ve taken that big step of starting their own business, I spoke to Ellie, Director of http://www.exhibitionplinths.co.uk. Ellie also has a blog at http://www.ellieentrepreneur.com talking about her journey to self-employment. You can also find Ellie on twitter as @EllieExhibition, and she has a list on there (inspiration) outlining the seminars and workshops she attends.

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Inspiring Entrepreneurial Women Series – Lisa

inspiring entrepreneurial women

IMG_20130606_160149In the first of my series talking to women who have started their own business, I interviewed Lisa from http://www.sparkleandcharm.co.uk. Sparkle and Charm was established in February 2013. Lisa designs and handcrafts her own jewellery and accessories for adults and children. All items are made to order and can be adapted and personalised for each customer.

I wanted to find out a little bit more about what inspired Lisa and what advice she would give to other women planning to start their own business. Here is what she said:

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