When I first started running a blog – a few years back now, I immediately thought: ah, SEO! I need to know everything about SEO!

Cue weeks and weeks of reading blog articles, testing the hottest SEO tools, getting to grips with all the technical terms, optimising my blog, researching keywords, writing posts.

I couldn’t wait. Any day now, I’d be getting thousands of visitors to my website.

Hours, days, weeks went by.
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