Everyone knows the obvious entrepreneurial skills, don’t they: drive, ambition, hard work. I could go on. But sometimes, life throws challenges your way that mean that those normal set of skills just aren’t enough on their own.
For example, ff you are a mom, do you ever feel like you are at a disadvantage in starting up a business because you are trying to balance your work with family life? Many times I’ve had that same feeling. Sometimes I’ve wondered if it might have been easier to start a business when I was in my 20s and had all that time to myself. But now I’ve been running my business for a while, I’ve realised that I actually launched at the perfect time. More importantly, I’ve realised that my dual role as business owner and a mother gives me a unique competitive advantage that many startups just don’t have. Here’s why:
