So, you’ve got a great business startup idea. What’s next? Well, common advice about launching a startup is to spread the word as much as you possibly can prior to the big day. But what I’m going to explain in this blog post is why that approach could be a mistake, and I’m going to suggest a pretty strange alternative strategy but one that can be very effective. It involves a bit of help from your closest friends.
The fact you are on this blog means that, on some conscious or subconscious level, you do have a desire to start a business (or already have). Perhaps you are unhappy in your job. Maybe you want something more rewarding in your life. Perhaps you want success. You might simply want a better balance between work and family life. Perhaps you are due to go on maternity leave and you are worried that your employment isn’t going to cover the cost of childcare when you return. Or perhaps you are just bored and frustrated at the 9-5 commute and you want freedom.