Since starting my business, THE most important thing I’ve learned so far is this:
An OK idea with a fantastic execution is far better than a GREAT idea with an OK execution.
Traditional startup philosophy starts with the assumption that a successful business is down to having an original idea. And if we look at some of the successful startups in past decades, that seems to ring true, doesn’t it? I mean, who wouldn’t have wanted to be the one to have thought of the idea for Facebook, for example?
But is this really true? Let’s challenge this assumption for a minute.