January 2015 - From Corporate To Career Freedom

How I Doubled My Email Open Rate Using A Few Simple Tweaks

I see lots of articles about how to increase your email list, and how it can rapidly grow your business. I see the same messages from marketing gurus day in day out, the same promises made (how to grow your list to 1000! 3000! 10000!), many similar statistics quoted. Whilst growing a list is important, much of this discussion seems to overlook a really important factor when it comes to email marketing and that’s your email open rate:

If your subscribers aren’t opening your emails, then your strategy isn’t working
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If You’re Getting Visitors But No Website Sales, Here’s Why

A new business and no website sales. Or, as I call it, the website launch trap. It’s a problem many entrepreneurs fall into: they spend time and money building their perfect website, fine-tuning their product offering, getting traffic, and then…..wait a minute.

Where are my customers?

It can be so frustrating to an entrepreneur who has put their heart and soul into creating something from scratch. You know you have a fantastic product. You really believe in what they are doing. But people just aren’t buying it. And the longer this goes on, the more you start to doubt yourself:

Am I in the wrong business?

Is my product just a failure?

Why isn’t anyone coming to my website?

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100 Inspiring Quotes That Will Make You Want To Start Your Dream Business

I truly believe words can be powerful motivators. So if you want this to be your year of positive change, let the words in these 100 inspiring quotes guide you forward:

1. If you dream it, you can do it – Walt Disney

2. Don’t look back. You’re not going that way. – Anon

3. Do not look back and grieve over the past for it is gone; and do not be troubled about the future, for it has not yet come. Live in the present, and make it so beautiful it will be worth remembering. – Anon
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January 2015 archive