There is no denying that COVID-19 has taken the world economy to unprecedented lows, sending global markets on a tumultuous roller coaster, claiming the jobs of over 30 million Americans in a mere few weeks and prompting the government to inject stimulus packages like they haven’t ever before.
However certain companies have bounced back through the crisis and discovered fresh levels of demand. Here are a few examples.
When you have a business, the hardest thing to do sometimes is to motivate yourself. It takes effort, a lot of it, and it takes a lot of determination to succeed. If it’s your own business, this may be easier to source, but you will still have those days, so motivating your staff is even harder. First of all, you need to know your business inside out. What are you selling, who are you selling it to, what do they want, what do you want, what are your goals? What do you think you can achieve in 3 years? Or 5 years? Or 10 years? Knowing your people and your demographics is vital.
Branding is something that every business needs to do in order to be recognizable to its customers and to any potential customers that might be looking for something that you’re selling. A well-branded business can be the difference between having minor success and major success. Here are four tips for branding in your business.
All business owners recognize the importance of online security, and they invest a lot of money into it. When you are first starting a business and you are deciding where to spend and where to save, it’s likely that you will set a good amount of money aside for cybersecurity. But have you thought about your physical security? Business owners don’t like to admit it, but they are often more likely to lose money to employees than they are to outsiders that are attacking them online. Employee theft is more common than people like to think, and if you are not willing to accept it, you will never be able to protect your business. There are a few key things that you need to do if you want to protect yourself from employee theft.