Buyer personas, customers avatars. Whatever you want to call them, they aren’t just a meaningless marketing buzzword. Buyer personas are the foundation of your entire marketing and sales strategy, yet many businesses don’t take the time to create them.
Keeping your customers happy is essential in making money and keeping your business alive. Customer satisfaction is non-negotiable, if customers aren’t satisfied, they won’t just leave you, they will tell everyone about their experience and then leave you for one of your competitors. According to the Harvard Business Review, 48% of customers who had a negative experience told 10 or more others, so it is as much about keeping your existing customers happy as it is about trying to get new customers.