I want to begin this post by revealing a shocking statistic I uncovered in my own marketing efforts these past few weeks, because the whole point of this post is to convince you of the benefit of advertising on Facebook, and these statistics strengthen my point far better than my meagre writing could.
I compared, like-for-like, a Facebook ad campaign with a mobile ad campaign. The mobile ad campaign was 14 times more expensive than the Facebook campaign.
If you’ve been using Facebook for a while to promote your business, then you probably know that Facebook is putting considerable effort into filtering page content to its users. This means you have to be smarter than ever to ensure your followers see your posts. If this is news to you, check out a post I wrote last year on Facebook engagement.
However, what you might not know is that as of January this year, Facebook has rolled out a new change. This change is going to make it even tougher for businesses to market to their customers. Here’s what you need to know. (more…)
Occasionally, a Facebook friend will send me a link: please like my Facebook page. I hate getting those requests. Makes me sound mean-spirited, doesn’t it? But it’s really not. You see, if friends or family really want to succeed in business and want to use Facebook to help them promote it, then the last thing they need is for me to up the number of likes to their page.