Posts Tagged ‘Influencer marketing’

How To Avoid A Business Downturn In 2020 Using Influencer Marketing

If you are a business owner worrying about what your post-COVID business future looks like, you certainly aren’t alone. In fact, a study carried out by the influencer marketing hub found that as many as 69% of businesses have reduced their ad spend for 2020. Many are predicting a downturn. But as with any crisis, a problem can become an opportunity if you know where to look. One of the growth areas in marketing in the last few years has shown strength and resilience throughout the pandemic. This area might be your answer to growing your business in the next twelve months. What is this marketing strategy? Well, it’s using influencer marketing.

I’ll explain what influencer marketing is, what it really means in terms of 2020 and beyond for your business. I’ll also show you the exact steps you need to follow to get started.

Please note this is a sponsored post. For more information, visit my disclosure page here.


How To Use Influencer Marketing Campaigns For A Brand Or Product Launch

Before we talk about influencer marketing campaigns, here’s a bit of background. If you’re familiar with my blog, you’ll know that I recently talked about how to get “natural” backlinks to your website, by writing high quality content that people feel compelled to share with their own audience. That’s a great strategy, but of course it does take time to get that snowball effect – for your post to reach the right audience, and for that audience to write about, and reference, your original post.