I want to begin this post by revealing a shocking statistic I uncovered in my own marketing efforts these past few weeks, because the whole point of this post is to convince you of the benefit of advertising on Facebook, and these statistics strengthen my point far better than my meagre writing could.
I compared, like-for-like, a Facebook ad campaign with a mobile ad campaign. The mobile ad campaign was 14 times more expensive than the Facebook campaign.
I’ve been fortunate enough to use two of the top landing page platforms in my business – Leadpages and Clickfunnels, and I wanted to give a review of the two products side by side, because I know that a good landing page tool is one of the most critical decisions for a new entrepreneur to make when they are starting up their business.
I’ll take you through some of my own results, what I’ve learned along the way, and some of the downsides.
A website is a labor of love, isn’t it? You pour your heart and soul into everything you write, and you take your time to make sure the layout is just perfect. So it seems almost impossible to think that you can put all that hard work in, only to have your visitors forget about you minutes after they’ve left.
Unfortunately, that’s the truth. Think about your own experience when browsing the web. If I were to ask you now: