We’re at the end of this blog series, and where better to end than sharing some of my top traffic sources with you. There have been countless times in my own history of trying to grow an online business where I’ve fallen down flat because – despite all the great opt-in pages, sales pages, blog posts, web design – I just wasn’t getting any traffic. It’s a huge frustration, and if that’s you, then read on. I’ll tell you what has personally worked for me, and what hasn’t worked.
In this post I’m going to show you how to stop using blogging as a way of bringing a handful of new visitors to your website, and start using it strategically to build your email list. To do that, I’m going to talk about content upgrades. I’ll explain what they are, give you some top examples, and show how to set them up on your website.
Phew – that’s a lot to cover! Let’s get started.
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You have a website, you have an opt-in on that website, and you’re having success in trying to grow your email list. So why on earth would you need a separate landing page if you have all these three in place? Well, that’s what the experts do to supercharge their list growth and that’s what I’m going to be covering in this post. I’m going to explain to you the importance of a landing page in building your email list, and how to set up one that is going to convert really well. You’ll also find this extra useful if you haven’t yet got a website.
In this post, I’m going to walk you through my own strategy for creating freebies that convert. That is, a free offer you can put in front of your audience that will entice them to sign up to your email list.
Let’s start with some benchmarks.
I’ve been meaning to write a beginner-friendly blog post series for a while now, and I thought: what better topic than list building. Because there is list building, and then there is list building. I’ve done both.
Get it wrong, and it can be a constant source of a painful headache for you. You’ll find yourself endlessly googling “how to grow an email list” and such. But get it right, and you can spend the next 12 months building up a valuable and powerful asset for your business that’s going to keep your business ticking over in good times and bad.
I want to begin this post by revealing a shocking statistic I uncovered in my own marketing efforts these past few weeks, because the whole point of this post is to convince you of the benefit of Facebook ads, and these statistics strengthen my point far better than my meagre writing could.
I compared, like-for-like, a Facebook ad campaign with a mobile ad campaign. The mobile ad campaign was 14 times more expensive than the Facebook campaign.
I’ve been fortunate enough to use two of the top landing page platforms in my business – Leadpages and Clickfunnels, and I wanted to give a review of the two products side by side, because I know that a good landing page tool is one of the most critical decisions for a new entrepreneur to make when they are starting up their business.
I’ll take you through some of my own results, what I’ve learned along the way, and some of the downsides.
A website is a labor of love, isn’t it? You pour your heart and soul into everything you write, and you take your time to make sure the layout is just perfect. So it seems almost impossible to think that you can put all that hard work in, only to have your visitors forget about your website minutes after they’ve left.
Unfortunately, that’s the truth. Think about your own experience when browsing the web. If I were to ask you now: