You must promote on social media!
So say the latest and greatest business books. But if you’ve launched your startup on social media, you might be starting to question this theory. You might find that posting on social media is taking up a huge proportion of your time. And you might find that people are ignoring your posts. No one is clicking. No one is buying. So you are probably wondering: why put the effort in?
Here’s a sad fact, taken from Forbes. Women own 40% of businesses in the US but only make up 10% of venture-backed businesses.
Do you feel like being female might put you at a disadvantage in the world of entrepreneurship? Of course, it shouldn’t. But it’s easy to fill yourself with doubts, isn’t it?
So here’s the good news. The truth is, us women actually have a number of strengths that put us at an advantage, and I’ll reveal four fascinating examples.