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Social media not working for your business? This is probably why

You must promote on social media!

So say the latest and greatest business books. But if you’ve launched your startup on social media, you might be starting to question this theory. You might find that posting on social media is taking up a huge proportion of your time. And you might find that people are ignoring your posts. No one is clicking. No one is buying. So you are probably wondering: why put the effort in?

Here’s the biggest misconception about social media: many people believe that by promoting on social media, you can win sales.

This isn’t exactly true.

Social media is far more subtle than that. People use social media because they can express themselves in a fun and safe environment. And the problem that a business has is that full-on sales promotion gives people the exact opposite emotion. It makes them feel threatened and they are likely to be put off by it. If you are using social media to promote your products and your services, and you are seeking a sale, what you are actually doing is pushing customers further away from you.

That said, social media is not a waste of time for businesses. It just needs to be approached in a very different manner.

A good social media strategy is about building noise and building relationships. What do I mean by noise? I mean that people start to talk about you and your product. That’s what you should be working towards on social media. The reason this is so important, is because social proof is such a big aspect to whether someone decides to buy from you. If they see other people talking about your company on social media, then they will see your company in a positive light, with a greater amount of trust and authority.

Secondly, social media is about building relationships. Strong relationships with businesses and people that are mutually beneficial will always be a great strategy for building a new company. But where do you find these people? You find them on social media of course. So using social media to start a conversation with someone you’ve never met, and building a relationship, is something that is really going to help your business.

By using social media to create noise and to create business relationships, you can really begin to narrow down your tasks and goals when you are on social media, instead of spending hours at a time posting sales content that no-one is going to read.

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2 Comments on Social media not working for your business? This is probably why

  1. Ryan Crockett
    May 17, 2014 at 11:53 am (4 years ago)

    Hi Lauren, I’m impressed with your message. Extremely good advice and we can often forget this as young professionals. Everyone wants that one brilliant idea but real greatness is found in a sincere and passionate effort behind whatever you do.

    Design of the site is top-notch too, how did you create it?

    • Lauren
      May 29, 2014 at 10:05 am (3 years ago)

      Thanks Ryan! The site design is from – I love their designs as I’m a big fan of simplicity.


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