Most of the time we can only envisage our company in two forms. As it’s first, fresh new self. With no hands on deck, running on coffee and likely a credit deficit. And, the wildly successful multi-million dollar business. With people walking the halls discussing mergers, new clients and how great you are as a CEO. But, what about the bit in between? The growth period can be challenging to tackle your full attention none the less. It might seem like you will naturally get to that middle section but actually? Not without picturing yourself there.
Posts Tagged ‘Email Marketing’
In this post I’m going to show you how to stop using blogging as a way of bringing a handful of new visitors to your website, and start using it strategically to build your email list. To do that, I’m going to talk about content upgrades, what they are, give you some top examples, and explain how to set them up on your website.
Phew – that’s a lot to cover! Let’s get started.
I see lots of articles about how to increase your email list, and how it can rapidly grow your business. I see the same messages from marketing gurus day in day out, the same promises made (how to grow your list to 1000! 3000! 10000!), many similar statistics quoted. Whilst growing a list is important, much of this discussion seems to overlook a really important factor when it comes to email marketing and that’s your email open rate:
If your subscribers aren’t opening your emails, then your strategy isn’t working
A website is a labor of love, isn’t it? You pour your heart and soul into everything you write, and you take your time to make sure the layout is just perfect. So it seems almost impossible to think that you can put all that hard work in, only to have your visitors forget about your website minutes after they’ve left.
Unfortunately, that’s the truth. Think about your own experience when browsing the web. If I were to ask you now: