Posts Tagged ‘Email Marketing’

The Best Content Upgrades For Getting New Email Subscribers (List Building Series Part 4 Of 5)

In this post I’m going to show you how to stop using blogging as a way of bringing a handful of new visitors to your website, and start using it strategically to build your email list. To do that, I’m going to talk about content upgrades, what they are, give you some top examples, and explain how to set them up on your website.
Phew – that’s a lot to cover! Let’s get started.
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How I Doubled My Email Open Rate Using A Few Simple Tweaks

email open rate

I see lots of articles about how to increase your email list, and how it can rapidly grow your business. I see the same messages from marketing gurus day in day out, the same promises made (how to grow your list to 1000! 3000! 10000!), many similar statistics quoted. Whilst growing a list is important, much of this discussion seems to overlook a really important factor when it comes to email marketing and that’s your email open rate:

If your subscribers aren’t opening your emails, then your strategy isn’t working
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Why Visitors Will Forget About Your Website

about your website

A website is a labor of love, isn’t it? You pour your heart and soul into everything you write, and you take your time to make sure the layout is just perfect. So it seems almost impossible to think that you can put all that hard work in, only to have your visitors forget about your website minutes after they’ve left.

Unfortunately, that’s the truth. Think about your own experience when browsing the web. If I were to ask you now:

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