When I first started running a blog – a few years back now, I immediately thought: ah, SEO! I need to know everything about SEO!
Cue weeks and weeks of reading blog articles, testing the hottest SEO tools, getting to grips with all the technical terms, optimising my blog, researching keywords, writing posts.
I couldn’t wait. Any day now, I’d be getting thousands of visitors to my website.
Hours, days, weeks went by.
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When you think SEO, you probably think too complex, right? But don’t ignore it. One of the most effective ways to get people finding your website on Google? Create an SEO friendly blog. High quality content is what will help Google determine if you are a site to direct people towards.
Now, SEO can be a complex subject if you want it to be. If I were to walk you through everything I know (and plenty more I don’t) on SEO there would be far too much to cover in one blog post. In this post I’m simply going to look at one of the most basic aspects of SEO: your page title (or more specifically, your blog post title).
Great SEO seems like an impossibility sometimes. After all, spend just 5 minutes reading up on SEO and it soon starts sounding rather technical and, well, like a lot of work. Perhaps you’ve even wondered if it’d be easier to buy website visitors via ads.
Have you ever browsed around SEO blogs and videos and thought: wow, this is pretty complicated. I’m really going to have to pay someone to do that for me.
Yep. Me too.
I decided I wanted to recruit a specialist SEO company, and I was ready to sign the contract when a little voice in my head told me not do. I just thought to myself: you know, it can’t be that difficult. Other people have figured it out. Let’s try a few things and see what happens.