When your small business operates online, it’s extremely important that you direct as much traffic as possible to your web page. After all, the more traffic you direct to your landing page, the larger the number of people who will browse what you have to offer, and the more likely you are to get goods or services through the checkout process, making a profit. So, here are a couple of things that you can do to get as many visitors onto your web page as possible!
Posts Tagged ‘SEO’
This is a guest post from Matthew Woodward, an award winning blogger and SEO expert.
One of the biggest mistakes I see SEO’s make, is they love to make things complicated.
But you don’t have to make SEO complicated.
And trust me as an award winning SEO consultant – I know what I am talking about.
When I first started running a blog – a few years back now, I immediately thought: ah, SEO! I need to know everything about SEO!
Cue weeks and weeks of reading blog articles, testing the hottest SEO tools, getting to grips with all the technical terms, optimising my blog, researching keywords, writing posts.
I couldn’t wait. Any day now, I’d be getting thousands of visitors to my website.
Hours, days, weeks went by.
One of the most effective ways to get people finding your website on Google is to create a blog, because high quality content is what will help Google determine if you are a site to direct people towards.
Now, SEO can be a complex subject if you want it to be, and if I were to walk you through everything I know on SEO there would be far too much to cover in one blog post, so in this post I’m simply going to look at one of the most basic aspects of SEO: your page title (or more specifically, your blog post title).
SEO seems pretty technical and overwhelming sometimes, doesn’t it? Have you every browsed around SEO blogs and videos and thought: wow, this is pretty complicated. I’m really going to have to pay someone to do that for me.
I decided I wanted to recruit a specialist SEO company, and I was ready to sign the contract when a little voice in my head told me not do. I just thought to myself: you know, it can’t be that difficult. Other people have figured it out. Let’s try a few things and see what happens.