Creating a website can be easy, after all, there are so many tools and platforms out there for you to choose from and most of them use a very easy drag n’ drop system. Marketing your site and getting traffic on the other hand is a whole new story, and if you are not careful then you will surely end up with a great site but no traffic at all.
Posts Tagged ‘SEO’
SEO or search engine optimisation can seem like a bit of a mystery. If you’ve just started an online business, or a website to promote your offline endeavours, you’ll have probably have heard about SEO. You might have read guides and articles on what it means and how important it is. You might have tried to research as much as you can. But, there’s a fair chance that if you are new to running a website, it’s still a bit of a mystery.
When your small business operates online, it’s extremely important that you direct as much traffic as possible to your web page. After all, the more traffic you direct to your landing page, the larger the number of people who will browse what you have to offer, and the more likely you are to get goods or services through the checkout process, making a profit. So, here are a couple of things that you can do to get as many visitors onto your web page as possible!
This is a guest post from Matthew Woodward, an award winning blogger and SEO expert.
One of the biggest mistakes I see SEO’s make, is they love to make things complicated.
But you don’t have to make SEO complicated.
And trust me as an award winning SEO consultant – I know what I am talking about.
When I first started running a blog – a few years back now, I immediately thought: ah, SEO! I need to know everything about SEO!
Cue weeks and weeks of reading blog articles, testing the hottest SEO tools, getting to grips with all the technical terms, optimising my blog, researching keywords, writing posts.
I couldn’t wait. Any day now, I’d be getting thousands of visitors to my website.
Hours, days, weeks went by.
When you think SEO, you probably think too complex, right? But don’t ignore it. One of the most effective ways to get people finding your website on Google is to create an SEO friendly blog, because high quality content is what will help Google determine if you are a site to direct people towards.
Now, SEO can be a complex subject if you want it to be, and if I were to walk you through everything I know (and plenty more I don’t) on SEO there would be far too much to cover in one blog post, so in this post I’m simply going to look at one of the most basic aspects of SEO: your page title (or more specifically, your blog post title).
Great SEO seems like an impossibility sometimes. After all, spend just 5 minutes reading up on SEO and it soon starts sounding rather technical and, well, like a lot of work. Have you ever browsed around SEO blogs and videos and thought: wow, this is pretty complicated. I’m really going to have to pay someone to do that for me.
Yep. Me too.
I decided I wanted to recruit a specialist SEO company, and I was ready to sign the contract when a little voice in my head told me not do. I just thought to myself: you know, it can’t be that difficult. Other people have figured it out. Let’s try a few things and see what happens.