In the world of SEO, there are two types of activity: “white hat” and “black hat.”
White hat SEO is all the stuff that you do to improve the ranking of your webpages in keyword results that the major search engines allow. Activities that fall into this category include things like content creation, rich media creation, writing descriptions under your YouTube videos, and building organic followings on social media. In all these cases, the company legitimately EARNs traffic by giving users things that they want.
Organic digital marketing is great for your business and your business’s budget. When you think of organic marketing, you probably first consider that it won’t cost you anything. This is an excellent benefit, and it could mean you could do it yourself, using only your time and none of your money. However, just because you can do it for free, it doesn’t mean that you should. Organic marketing is worth investing some of your money into, and getting help from professionals who know all about it is smart. Instead of doing it all yourself, here are some of the things you can get help with.
Before we talk about influencer marketing campaigns, here’s a bit of background. If you’re familiar with my blog, you’ll know that I recently talked about how to get “natural” backlinks to your website, by writing high quality content that people feel compelled to share with their own audience. That’s a great strategy, but of course it does take time to get that snowball effect – for your post to reach the right audience, and for that audience to write about, and reference, your original post.
It’s been a while since I’ve done a traffic post, but on my consultancy website (LaurenLambie.com) I’ve achieved some really fantastic traffic lately so I wanted to write up a blog post to share what has been working for me – and how it can help you to. The reason I’m keen to share this is because there are no complicated SEO tactics involved at all so it really is something you can achieve yourself, even if you have a relatively new blog (LaurenLambie.com has only been around since 2016).
Please note this post may contain affiliate links. Please refer to my disclosure for more information.
Traffic – The Numbers
There was a bit of number crunching involved here. You can see from the screenshot that this particular post (The 109 Most Popular Instagram Hashtags For Entrepreneurs) had 5849 views during that 30 day period, but I do get a lot of referrals from Pinterest (more on that in a bit). When referring to my analytics, I get around 78% of my traffic from Google, so based on that, we’re talking about around 4-5k page views just to that post, from Google. (i.e. 4562 if you assume 78% of those 5849 views came from google – it’s an assumption but it’s not far off I’d imagine).
What Worked In Terms Of Google
Like I said in the intro, there was no huge SEO optimisation happening in this instance – I don’t spend a great deal of effort on things like link building to my website, for example. What I did do, however, was follow best practice. In other words, when I created that post (and all the other posts on that site) I played by the rules and created content that I knew Google would “like” (and by like, I mean that they would see it as good, authentic, high quality content).
Google Traffic Strategies – The Best Practice I Followed
I will outline what I personally did that I think helped my SEO. Firstly, I wrote a blog post that people were already searching for. I had a broad idea that I wanted to write about Instagram hashtags, did my research on Google and Pinterest, and found that some of the most popular posts were all about lists of good hashtags. So that’s what I wrote about! It’ so tempting to just write about what you want to write about, but instead, write about the stuff your readers want to read. A bit of market research before writing a post goes a long way!
I also use Yoast, the SEO WordPress plugin, to make sure that my post scored highly from an SEO perspective – good use of keywords, good quality content, links etc. Yoast is a market leader – I’ve seen countless SEO experts recommend it. I’d say it’s a must-have plug in if you want to get any traffic from Google.
Lastly, I spent time researching and writing the post. I did the research I needed to find the relevant hashtags, and that’s valuable to people – when anyone reads that post I had saved them quite a few hours of their own research. The result? People are linking to my post as a recommendation. You remember at the top I said I don’t do link building? Well, I don’t actively go out looking for posts to link to my website, but people are reading my posts and linking to them because they’re relevant and valuable – that’s what Google wants. The lesson here? Don’t try and play the system. Always do what Google wants you to do if you want Google to send you traffic.
The Part Played By Pinterest traffic
Now, there was a time, not so long ago, when Google wasn’t really sending me any traffic for this post, but I was still getting a lot of views to it. Most of that traffic came from Pinterest, and it’s no coincidence that it’s one of my most popular posts on Pinterest, or that – as of the time of writing this – it has over 3000 social media shares. Here’s a screenshot:
I think this has been incredibly useful to Google when they are trying to determine whether they should rank my content. And that’s one of the reasons why I use Pinterest. Sure, the traffic from there is good, but Google traffic is great, and one seems to boost the other. Pinterest is me making a long term investment in my blog posts, making sure they get consistent traffic, month in, month out. And should something bad happen to Pinterest, I will still get the traffic from Google.
Now, don’t just stick a pin on Pinterest and hope it sends you traffic. Unfortunately, it doesn’t work like that (I can testify to that; I’ve used Pinterest for years but it’s only in the last 2 years it’s really sent me traffic – because I’ve had a proper Pinterest strategy in place. Again, much too much to talk about in this post but that strategy came from a blogger called Carly who writes the blog Mommy on Purpose – you can purchase her eBook here (side note: before reading her eBook I took a far more expensive, premium course in Pinterest, but read Carly’s eBook after it was recommended multiple times – the expensive course – which I won’t name – allowed me to start seeing a few hundred Pinterest referrals – but Carly’s eBook turned that into thousands).
What Traffic Lessons You Can Take Away From This
Traffic can be so frustrating – especially when you’re writing, promoting, promoting some more and you’re not seeing results. So stick with it. Traffic is a long game, but when the scales tip in your favor it’s worth all the effort. Be consistent and be persistent!
Don’t try and cheat the system. It might work for a while, but however smart your strategy is, Google and Pinterest are smarter. Just work with these two platforms, do what they want you to do, and you will be richly rewarded.
There is no substitute for just good, old-fashioned, high quality, valuable content that people actually want to read!
Don’t just throw stuff around trying to get traffic – have a strategy in place. And stick to it.
Recommendations For Boosting Your Traffic
I’ll link to those two eBooks again. I’ll also link to a couple of good posts on this blog which you can read that cover different aspects to SEO.
Creating a website can be easy, after all, there are so many tools and platforms out there for you to choose from and most of them use a very easy drag n’ drop system. Marketing your site and getting traffic on the other hand is a whole new story, and if you are not careful then you will surely end up with a great site but no traffic at all.
SEO or search engine optimisation can seem like a bit of a mystery. If you’ve just started an online business, or a website to promote your offline endeavours, you’ll have probably have heard about SEO. You might have read guides and articles on what it means and how important it is. You might have tried to research as much as you can. But, there’s a fair chance that if you are new to running a website, it’s still a bit of a mystery. Here is what you really need to know about SEO when launching a website.
When your small business operates online, it’s extremely important that you direct as much traffic as possible to your web page. After all, the more traffic you direct to your landing page, the larger the number of people who will browse what you have to offer, and the more likely you are to get goods or services through the checkout process, making a profit. So, here are a couple of things that you can do to get as many visitors onto your web page as possible!
When you think SEO, you probably think too complex, right? But don’t ignore it. One of the most effective ways to get people finding your website on Google? Create an SEO friendly blog. High quality content is what will help Google determine if you are a site to direct people towards.
Now, SEO can be a complex subject if you want it to be. If I were to walk you through everything I know (and plenty more I don’t) on SEO there would be far too much to cover in one blog post. In this post I’m simply going to look at one of the most basic aspects of SEO: your page title (or more specifically, your blog post title).