Some people just hate marketing. Like, really hate it. Maybe you’re one of them, but alas, there just doesn’t seem to be a way of enjoying success as an entrepreneur or small business owner without devoting at least a substantial amount of your time and energy to running marketing campaigns.
Maybe the real question shouldn’t be “how can I do less marketing”, but “why do I hate marketing, and how can I fix that?”
Have you been thinking about setting up a stand for your company at the next local trade show? Believe me, it will really be worth it. It’s a fantastic networking opportunity as all of the professionals from your local business scene will be there – there’ll certainly be lots of new people to brush shoulders with! And that’s fantastic for your brands’ exposure as more people will be aware of you. You might even find that some of those new connections want to sign up as clients.
In times of economic hardship… or in times of career frustration and stagnation we’ve become accustomed to turn to a relatively new solution, but one that thousands around the world swear by… The humble side hustle. In the digital age, where the gig economy presents us with a wealth of potential opportunities, it seems as though we have access to more money-making opportunities than ever before, from starting an ecommerce business to monetizing your social media.
Researchers have shown that a few things have a positive influence on our happiness levels. One of them is having pride in our work; another is freedom. One that’s less commonly discussed but which is important is being outdoors; just fifteen minutes of being in nature is enough to boost our mood. So what if there was a job that combined all of these things? Well, there is, as it turns out. Read on to learn the five top tips for becoming a freelance gardener.
Whether you’re a business owner, manager, or team leader, you want to make sure you’re getting the best out of each and every one of your team members. Doing this will ensure long term business productivity and success, as well as employee well being. Take a look at what you can do below to achieve this – it might not be easy, but it will be worth it:
When running a business, no matter how long you’ve been around for, one of the most important things that you often need to refer back to, is your brand. You see, a lot of people assume that once you’ve come up with your initial brand, you can focus your attention on other areas as you’ve already taken care of this, but this isn’t how it works. A brand is a personality – it’s the life that runs through your entire business, and of course, it can change over time, and grow, and expand, and you need to make sure that you do it justice so that you don’t risk falling behind in the game. Your brand is also a big part of what pulls in an audience and gives you those leads that potentially turn into sales, so it’s so important that you keep a regular watch, and make any changes when you deem necessary in order to stay current and trendy, and unique.
In business, you’re always going to want to make sure that you have the best possible tools at your disposal. One of which will always be your team. Because the people you have around you really matter. If you want your business to become the best it can be, then your team needs to be the very best that they can be. While there are several factors that go into making that happen, you quite often need the best possible candidates in the first place. And this can be tough. Because recruiting isn’t always that easy to get the hang of. Instead, it can sometimes take a lot of trial and error to see what is actually going to work out best for you.