This is a guest post from Matthew Woodward, an award winning blogger and SEO expert.
One of the biggest mistakes I see SEO’s make, is they love to make things complicated.
But SEO doesn’t have to be complicated.
And trust me as an award winning SEO – I know what I am talking about.
When I first started running a blog – a few years back now, I immediately thought: ah, SEO! I need to know everything about SEO!
Cue weeks and weeks of reading blog articles, testing the hottest SEO tools, getting to grips with all the technical terms, optimising my blog, researching keywords, writing posts.
I couldn’t wait. Any day now, I’d be getting thousands of visitors to my website.
Hours, days, weeks went by.
The online world can feel like a tough gig sometimes. No sooner have you mastered a strategy to market your website, the goalposts change and suddenly there’s a new tool/strategy/social media platform on the horizon that you *have* to learn. Doesn’t it sometimes feel like you are forever playing catch up?
I wanted to use this post to help entrepreneurs get away from that shiny object syndrome, whilst still acknowledging tactics that will work now – in 2018 – rather than in a good old days of the internet (when was that exactly?).
So here are my predictions for what is going to help your business succeed this year; solid proven, strategies that will help you avoid the fads and trends that can set you off path.
The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
A guest post from Jennifer Nini
Do you want more people reading your blog? Do you want to build your subscriber list? Do you want to make money from blogging?
Of course you do, why else would you have a blog?
You could just as easily be journalling in the privacy of your bedroom. Instead, you’ve chosen to publish to the world wide web.
So let me guess, you’ve slaved away perfecting your prose, editing and re-editing your work before finally hitting that submit button. But for all the work you’ve put in, I bet you’re not getting anyone reading your blog except for some family and friends who are obliged to. Am I right?
I have a confession.
I’m a lazy social media poster.
You see, I understand how important social media is for growing a business. I know it’s a great way to increase visibility of your brand. It’s a great way to connect with potential customers. It’s a great way to bring regular traffic to your website.
Messy tables, non-stop ringing phones, sporadic schedules, team management troubles, email beeps, and what not; an entrepreneur often has stacks work of finish. It can be quite difficult to manage all your tasks once your business in kicking-in and has finally started making profits. You don’t want to mess it up at this point of the cycle since this is a crucial stage in the business. Depending on your survival extinct, your business will pave its way into the market and make a mark with the grit you develop at this stage.
Guest post by Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course
As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will. Your people are on Instagram. So it behooves you to show up there, too.
I want to begin this post by revealing a shocking statistic I uncovered in my own marketing efforts these past few weeks, because the whole point of this post is to convince you of the benefit of advertising on Facebook, and these statistics strengthen my point far better than my meagre writing could.
I compared, like-for-like, a Facebook ad campaign with a mobile ad campaign. The mobile ad campaign was 14 times more expensive than the Facebook campaign.