Archive of ‘Blog’ category

Running Your Online Business Efficiently

When you commit yourself to building an online business, the time you have to spend and the effort you have to exert can sometimes be a little overwhelming. If you constantly find yourself having to take tasks home with you, or perhaps you’re just simply fed up of battling through a 7 day working week, you may want to consider evaluating and assessing your current business model to identify whether there are any processes you could complete in a more efficient way.


Services You Probably Didn’t Know Your Business Needed

When it comes to running a business, there are some services that are seen as essential. The issue here is that there are some that are left off this list when they are just as important as the ones everyone knows about. For this reason, we have written this article to give you a good idea about some of the services that you probably didn’t know your business needed. This way, you can implement them in your business model as soon as possible, and save yourself a lot of trouble down the line. If you are interested in learning more about these services, keep reading down below.


Refine Your Business Meeting Space

Most offices will have within them a space to meet. This is where your staff might congregate to discuss a client brief. It’s where you might lure investors to speak to them about the possibilities of your firm. It might be where HR meetings take place, prior to an important disciplinary. You might interview staff in here. You might present findings here. In some offices, multiple meeting rooms like this are utilized.


Marketing Reaches New Heights

You’ve bitten the bullet and are about to embark on what might be your first trade show. If you’re having second thoughts, don’t. These shows, or exhibitions, are a fantastic vehicle for showcasing your business and speaking directly to your customers in person. Sure, there is a lot of hard work involved, not to mention some financial investment needed.  Despite that, it’s well worth getting involved in the right show.


Corporate Hospitality: The Secret Weapon In Startup Marketing

It’s easy to dismiss corporate hospitality if you’re a startup. After all, it’s been around for a while, and if you Google “startup marketing” you’re far more likely to come up with cutting edge online marketing techniques to set you apart from the competition. But for that same reason, don’t overlook corporate hospitality. It’s likely your immediate competitors are ignoring it and you could have the edge.

This is a sponsored post. For more information, please read my disclaimer.

New Vs Existing Customers

We see so much about how to acquire a new customer to your business. It’s natural for startups to want that growth. But did you know that it costs 5 times as much to attract a new customer than to keep an existing one (source:  What’s more, existing customers will spend more money with you, and are 50% more likely to try new products.

Existing customers are also the ones you’re going to relying on as a business to provide recommendations, testimonials and case studies. So don’t underestimate the value you should place on them, or what lengths you should go to when it comes to keeping these customers happy.

Corporate Hospitality – Building A Stronger Relationship With Your Client

And that’s where corporate hospitality becomes so important for a new startup. It’s all about building strong bonds, and to do that, you have to get outside the office environment and into a more relaxed, natural setting.

Imagine pitching your next big project. You’re in a meeting room, presentation at the ready. Before you even stand up to begin your introduction, your client sits there opposite, arms folded. Now imagine stepping outside, into another enviornment. Silverstone, maybe, for the Formula 1. Or Wimbledon. Now you aren’t pitching. Now it’s small talk. You’re chatting. You’re sharing ideas. Visions. You’re no longer selling. You’re simply bonding with your customer.

Simple Steps To Picking The Perfect Hospitality Event

The biggest problem for a lot of busy startups is finding the time to pick the perfect hospitality event. So if you are considering hospitality, go with a specialist corporate hospitality company such as Sheeredge who have the experience and background in finding the perfect event and venue for you and your customer. They have access to venues, catering and sports events that you might not have thought about, or VIP tickets that might be hard to come by if you’re new to that type of event (particular sport and music).

Entice your customer with exclusive, VIP events that are difficult to say no to

When it comes to agreeing on an event, think about what your customer might like, and what will reflect well on your business and your brand. Are you a young, fun, vibrant company? Or are you in a more conservative, traditional industry? Those factors are important when picking the venue, dining options and event type. Similarly, think about location. If you’re in a city with a famous venue, and your client is from elsewhere, then that can be a great way to impress a client.

It doesn’t have to be the obvious VIP tickets to a big sports game. Sheeredge also do interesting alternatives like team building activities.

Once At The Event, Don’t Be Salesy

Finally, take the time to enjoy it! Remember, this isn’t about hard selling and pitching. This is about forming a strong, long-lasting bond with your customer. It’s all about that hugely valuable relationship.

If you do have a new product or service, don’t sell it, but simply talk about your future vision and your ideas for your company. Show your passion for it, and the business will sell itself.

What To Read Next

5 Top Tips On Recruiting The Perfect Startup Team

A Simple And Smart Way To Test Out Your Business Startup Idea

Here’s How Your Office Is Killing Productivity

Productivity is a business buzzword that you should pay attention to. If your employees aren’t productive, you aren’t going to get very far. You need a motivated team that share your goals for the business and are willing to work hard to meet them. Unfortunately, that’s often easier said than done. There are so many reasons why productivity can suffer, it might be that people aren’t getting paid well enough or you don’t treat them with respect and reward their hard work. But often, it’s because their work environment is wrong. The office environment and the way that it is set up has such a massive impact on productivity so if you’re struggling to keep everybody motivated, it’s worth looking into. These are some of the ways that your office environment could be killing productivity.


Ensuring Your Staff Are Continually On The Same Page

Staff, no matter what tasks you acquire them for or what departments you decide to place them in, need to be on the same page. It is only in confidential matters of secrecy or in legal or lawful matters such as a police hierarchy where ‘for your eyes only’ and other secrets must be held from staff members. But even then, the framework in which these communications and same directions are delivered, supplied and routinely cared for can be more than worthwhile when they bring people together, not push them away.


Want Your Startup To Make It? Then Cut Costs, Not Corners

When starting a business, it’s only natural that your first thoughts will revolve around sales revenue. However, profit is a two-way street, which is why you must not ignore the overheads. Doing things in the most cost-effective manner can make a world of difference, not least during the infancy of your venture.


Amazing Ways of Presenting the Best Possible Business

As a modern business owner, there are a lot of things you have to keep in mind, and it is important to present your business in the best possible way. Do as much as you can to focus on the aesthetic beauty of the business, and look at how to boost the company in a visual sense. Of course, there is much more to a business than just the way it looks, but you also have to make sure this is a decisive factor.


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