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Archive of ‘Blog’ category

Leadpages.net Review

I’ve been using Leadpages for about 6 months now, so I thought it was about time I did an honest Leadpages.net review of the product, because I know it’s a tool that a lot of entrepreneurs consider for their business. So I hope this will help you make a decision. I’ll take you through some of my own results I’ve had with it, what I’ve learned along the way, and some of the downsides.

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(Guest Post) Effectively Closing Sales Leads

The sales pipeline is one of the most critical components of any business, but the process is often neglected. As companies continue to ride the digital wave, focusing on emerging techniques, it may be easy to fall behind in traditional processes like closing sales. Even if a business owner has a salesforce, they must be responsible for effectively training them and still perform business negotiations at a high level. This article is designed to help companies better understand how to close leads in the sales pipeline, directly contributing to the bottom-line.

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This Simple Strategy Will Help You Craft The Perfect Blog Post

If you want your blog to work for your business, then you need to have a strategy in place for your blog. In other words, your blogging should serve a purpose. In this blog post, I’m going to reveal:

  • Why a clear blogging strategy is essential to your business
  • I’ll introduce to you a concept called the Content Sales Funnel, and why it is important
  • Why traffic goals aren’t everything when it comes to blogging
  • The two options you have to choose from when writing any blog post

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Using Your Facebook Page To Promote Your Product? Here’s Why You Might Be Losing Business

If you’ve been using Facebook for a while to promote your business, then you probably know that Facebook is putting considerable effort into filtering page content to its users, which means you have to be smarter than ever to ensure your followers see your posts. If this is news to you, check out a post I wrote last year on Facebook engagement.

However, what you might not know is that as of January this year, Facebook has rolled out a new change that’s going to make it even tougher for businesses to market to their customers. Here’s what you need to know.
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Top Tips For Staying Focused On Your New Business

Let me ask you a question:

What have you achieved today on your business?

It seems like an innocent question. If entrepreneurs have one thing in common, it’s that we’re dedicated to our cause, so I’m sure your day has been filled with a variety of business tasks.

But working on your business, and achieving something with your business, are two different things. That’s a lesson I learned the hard way, and it’s one I want to share with you in this post.
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10 Exciting New Tools On The Market That Make Life Easier For Online Entrepreneurs

The rapid growth of new technology is a real blessing for us entrepreneurs. Running a business online is just getting easier and easier. When I first started working at digital agencies back in 2006 it took months to develop a website, weeks or months to add new features to it, and web design required heavy input from someone hugely skilled in Photoshop. Can you imagine how frustratingly slow it would have been back in those days to adapt your business to an ever-changing marketplace?

I’m always on the lookout for new tools, resources and apps that are designed to make the life of the entrepreneur easier. Here are ten that I’ve been really excited to discover (and no, I’m not affiliated with any of them):
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Is This Habit Secretly Sabotaging Your Business Success?

I’m not one to typically write about ‘soft’ topics like emotions. But this post is close to my heart because it’s something I have struggled with. And I know from speaking to customers and from speaking to associates that it is far more common that people realize, even if we don’t want to admit to it. It is the feeling of being overwhelmed. I want to talk about what it feels like to be overwhelmed at the start of your business journey, why it can be so damaging to your progress, and what you can do about it.
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How I Doubled My Email Open Rate Using A Few Simple Tweaks

I see lots of articles about how to increase your email list, and how it can rapidly grow your business. I see the same messages from marketing gurus day in day out, the same promises made (how to grow your list to 1000! 3000! 10000!), many similar statistics quoted. Whilst growing a list is important, much of this discussion seems to overlook a really important factor when it comes to email marketing:

If your subscribers aren’t opening your emails, then your strategy isn’t working
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If You’re Getting Visitors To Your Site But No-one Is Buying, Here’s Why

I call it the website launch trap. It’s a problem many entrepreneurs fall into: they spend time and money building their perfect website, fine-tuning their product offering, getting traffic, and then…..wait a minute.

Where are my customers?

It can be so frustrating to an entrepreneur who has put their heart and soul into creating something from scratch. You know you have a fantastic product. You really believe in what they are doing. But people just aren’t buying it. And the longer this goes on, the more you start to doubt yourself:

Am I in the wrong business?

Is my product just a failure?
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