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Archive of ‘Blog’ category

Why Beauty Isn’t Everything In Advertising

advertising

If you are thinking about doing paid advertising, you are probably considering how to design your ad. So let me ask you a question: are you designing it to look beautiful? Or are you designing it to work for you?

I love fashion and lifestyle magazines. Whenever I travel, I’ll buy two or three at the station or airport to keep me occupied for the journey. And if you flip through any of these magazines you’ll see some stunning ads full of beautiful models, gorgeous locations and elegant typeface.

So it is tempting to create ads that showcase beautiful design, your stunning logo, and inspiring images. But before you do so, read this article. I will explain why beauty isn’t everything when it comes to advertising online.

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Entrepreneurs: Do This One Task Today To Help Your Business Succeed

business succeed

One of the best things you can do to grow your business is to form a network online with other business women. I’m part of one, and it’s probably helped to grow my business more than anything else. On top of that, having peers to talk to about your fears, hopes and dreams is something that is invaluable during moments in your business where things do seem difficult or challenging.

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How Much Does A New Website Cost? A Quick Guide

new website cost

If you are currently writing a budget for your startup and wondering how much a website will cost you, here is some data for you. I have broken it down into the three most common options available to new startups.

It’s worth noting: this is based on my own previous experience working in agencies and drafting quotes for new clients.. Hopefully, a behind-the-scenes glance into how these things are calculated will arm you with a bit of knowledge before you approach your own shortlisted suppliers.

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This $1 Tool Can Be Your Secret Weapon For Great SEO

great seo

SEO seems pretty technical and overwhelming sometimes, doesn’t it? Have you every browsed around SEO blogs and videos and thought: wow, this is pretty complicated. I’m really going to have to pay someone to do that for me.

Me too.

I decided I wanted to recruit a specialist SEO company, and I was ready to sign the contract when a little voice in my head told me not do. I just thought to myself: you know, it can’t be that difficult. Other people have figured it out. Let’s try a few things and see what happens.

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Here’s An Easy Competitive Advantage That Most Startups Miss

competitive advantage

Excellent pre-sales is an important thing to master for your business, and here’s why:

Most service businesses do it badly

So think of pre-sales this way. If you can master customer excellence, you immediately have a competitive advantage.

But what makes a great customer experience during the pre-sales phase? Here’s a guide to the most important factors you need to consider:

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Inspiring Entrepreneurial Women Series – Lisa

inspiring entrepreneurial women

IMG_20130606_160149In the first of my series talking to women who have started their own business, I interviewed Lisa from http://www.sparkleandcharm.co.uk. Sparkle and Charm was established in February 2013. Lisa designs and handcrafts her own jewellery and accessories for adults and children. All items are made to order and can be adapted and personalised for each customer.

I wanted to find out a little bit more about what inspired Lisa and what advice she would give to other women planning to start their own business. Here is what she said:

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