The vast majority of people browse web pages before leaving the site without making a purchase, subscribing, or noting down contact details to get in touch. As a business owner looking to attract new clients, it’s crucial to adopt strategies and take steps to convert visitors into customers. If you have a high cart abandonment rate, or prospective buyers leave the site after seeing the homepage, here are some tips to help you improve lead conversion rates and expand your client base.
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Make use of analytics
Today, we have a vast amount of data available to us. As a business owner, it’s incredibly valuable to have access to information related to how people spend time on your website and where you’re losing them. Look at the figures, analyze data and identify areas of concern. Are people closing the window after landing on your homepage, are your product pages failing to deliver, or are you losing out at the final stage with shoppers leaving items behind? Analytics provide a useful insight into where your site is letting you down, and once you know where there are shortfalls, you can make changes and improvements to maximize your chances of success.
Collect and utilize feedback
Feedback, whether it’s negative or positive, can be extremely helpful for business owners looking to turn visitors into clients. Take every comment on board, take time to speak to and listen to customers and make changes if there are issues. If you have customers complaining about the time it takes to register, there are comments about a lack of payment options, or people are reluctant to pay delivery fees, think about adjustments and modifications, which will make your site and your services more appealing. There are multiple ways you can interact with customers and encourage them to provide feedback, including email questionnaires and surveys and interactive social media posts and polls.
Customer support plays a crucial role in influencing decisions. If shoppers have a question, or you’re liaising with a business client over a deal, it’s essential to provide support and to respond to queries and questions promptly. Many people who have queries about a product won’t buy it until they have answers, and a lack of interaction and engagement can create the wrong impression for consumers and B2B clients. If you post on social media, make sure you respond to notifications. If you offer support via the telephone or email, ensure there are staff members available to answer calls or reply to messages. If you don’t have an in-house customer service team, you could explore answering services. Live chat is an increasingly popular option for customers and businesses. Live chat services like those available from Click4Assistance provide companies with the opportunity to engage and interact with customers around the clock, and they offer instant responses. With live chat, customers can get the advice, information or answers they need, and businesses can eliminate the risk of losing sales after they’ve closed offices or physical stores for the day.
Create captivating, useful, original content
When people visit websites, they usually have an objective in mind. Most visitors will be looking to gather information or to make a purchase. The content you produce and share can be instrumental in persuading web users to choose your business. Even if you don’t sell products online, you can use your website to showcase your brand and encourage the individual to take the next step. If you haven’t updated your website in a long time, you have limited experience in web design and content creation, or your landing page bounce rates are high, it’s worth considering revamping your site and working with experts to produce original content and encourage people to spend more time on your site and place an order, get in touch or sign up to a subscription service or a mailing list.
Try to vary your content, make pages visually enticing with images and video clips and use different types of content to convey messages and up-sell your products and services. If you’ve got a fantastic new product, for example, don’t just use a chunk of text to describe it. Take professional photographs, video somebody using it or provide a clip to show people at home how it works and why it’s so brilliant. Infographics are also brilliant for making facts and figures accessible and digestible. All the content you produce and share should be relevant to your brand and your target customer.
Provide a unique experience
There are millions of websites out there, and every business has to conquer competitors to win customers over. If you’re hoping to drive online sales, it’s beneficial to focus on providing your customers with an enjoyable, unique experience. Go above and beyond to offer web visitors more than the average website. If you’re selling clothes, for example, don’t stop at listing products with photographs. Provide detailed information, which includes model sizes, details about materials and a guide to the fit, add video clips of the item, offer recommendations for products that go with the piece to create outfits and give users size suggestions based on previous purchases.
Make shopping simple and stress-free
Many people prefer online shopping because it’s faster and more convenient than going out to a store. Consumers are used to shopping on the web, and they expect straightforward swift processes. A customer should be able to look at your products, add them to a cart and complete their order within a matter of seconds. To simplify the process and save time, it’s a great idea to add guest checkout, to offer payment options that enable buyers to pay without having their bank card to hand and to add one-click ordering. You could also consider creating an app.
There are few things that are more frustrating for business owners than generating a vast amount of traffic without any impact on sales. If you’re struggling to convert leads and turn site visitors into customers, hopefully, this guide will help you encourage web users to take that all-important next step.