
All entrepreneurs remember that “eureka” moment that placed them on a path to start their own business. Whether they formulated an idea for a new product or improved upon an existing one or whether they simply spotted a gap in the market that had yet to be filled by competing businesses, there’s nothing like the surge of joy and self-belief that comes with knowing that you have the beginning of a viable business idea. As you slowly formulate your business plan and work out your prospective cash flow analyses your excitement mounts and on the day you first open your doors you’re positively brimming with infectious enthusiasm…