All entrepreneurs remember that “eureka” moment that placed them on a path to start their own business. Whether they formulated an idea for a new product or improved upon an existing one or whether they simply spotted a gap in the market that had yet to be filled by competing businesses, there’s nothing like the surge of joy and self-belief that comes with knowing that you have the beginning of a viable business idea. As you slowly formulate your business plan and work out your prospective cash flow analyses your excitement mounts and on the day you first open your doors you’re positively brimming with infectious enthusiasm…
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There’s nothing worse than going to the DIY store, spending hours picking out the paint color, decorating your room, and then deciding you hate it. You’re reminded of your bad decision every time you go in that room. Why did I choose yellow? What was I thinking? When you create your website, it comes with the same headaches. Get it wrong, and you’ll loathe it every time you enter the URL. But get it right, and you’ll have a brand you can feel proud of. One you can show off to your peers, customers and one that truly reflects the person and business you want to be.
When you’re running an online business, it makes sense to advertise online. If you’re promoting your business on social media, it’s easy to direct people straight toward your website. It’s also a cost effective way of marketing yourself if you manage your social media pages yourself.
Small businesses look to big companies and see one thing: success. On the whole, they have everything SMEs want, from the money and the fame to the power. Their brand is global whereas yours is starting off and struggling. Do you seek guidance, though? No, because it’s tempting to see huge corporations as out of reach. There is nothing to learn when you are playing in different divisions. An Apple strategy isn’t going to work for a local corner shop.
The online business world in 2018 can feel like a tough gig sometimes. No sooner have you mastered a strategy to market your website, the goalposts change. Suddenly there’s a new tool/strategy/social media platform on the horizon that you *have* to learn. Doesn’t it sometimes feel like you are forever playing catch up?
I wanted to use this post to help entrepreneurs get away from that shiny object syndrome, whilst still acknowledging tactics that will work now – in 2018 – rather than in a good old days of the internet (when was that exactly?).
So here are my predictions for what is going to help your business succeed this year; solid proven, strategies that will help you avoid the fads and trends that can set you off path.
You’ve probably heard about the bloggers that have made a career out of their blog. Some claim to be earning twice the amount than they would at their regular nine to five job. You’ve also probably wondered how they have achieved such success. And how you can actually make money from starting your own blog. The short answer is yes, it’s more than possible to quit your nine to five and start a profitable job, and here’s how.
Most businesses making money online are selling a product. That’s either directly as a service or physical item, or indirectly by providing interesting content which then attracts paid advertising.
At some point in the chain there is a customer who needs to be kept happy. After all, without those valuable (and loyal) customer, your business can’t succeed.
With that in mind, check out the guide below on how to up your customer service performance and keep your business thriving.
So your dream is to become an online business coach.
I get it.
The appeal is obvious: working for yourself, working from home, working directly with great clients, and helping people to make real and visible change that can have a huge impact to their business.
And you’re the perfect fit. You know your stuff. You’ve been doing this for years in a corporate job that you plan to up and leave (or perhaps you already have). And you’re hugely talented.
The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
For all you amateur bloggers out there, here are three questions for you. Do you want more people reading your blog? Do you want to build your subscriber list? Do you want to make money from blogging?
(This is a guest post from Jennifer Nini)
Of course you do, why else would you have a blog?
You could just as easily be journalling in the privacy of your bedroom. Instead, you’ve chosen to publish to the world wide web.
So let me guess, you’ve slaved away perfecting your prose, editing and re-editing your work before finally hitting that submit button. But for all the work you’ve put in, I bet you’re not getting anyone reading your blog except for some family and friends who are obliged to. Am I right?
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