Every business needs to protect itself from online threats such as theft, fraud and hackers – yet in the blogging sphere, there’s a tendency for people to not treat their blog as a serious business which means they don’t give security the necessary consideration it deserves; particularly if you’re selling things on your blog.
Think of the effect a data breach could have on your reputation, as an online retailer, if credit card information were to be hacked – for example – or your email subscriber list were to be spammed from your account. This stuff can have a serious effect on your reputation and it’s therefore something to take seriously.
You’ve probably heard about the bloggers that have made a career out of their blog. Some claim to be earning twice the amount than they would at their regular nine to five job. You’ve also probably wondered how they have achieved such success. And how you can actually make money from starting your own blog. The short answer is yes, it’s more than possible to quit your nine to five and start a profitable job, and here’s how.
The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
For all you amateur bloggers out there, here are three questions for you. Do you want more people reading your blog? Do you want to build your subscriber list? Do you want to make money from blogging?
(This is a guest post from Jennifer Nini)
Of course you do, why else would you have a blog?
You could just as easily be journalling in the privacy of your bedroom. Instead, you’ve chosen to publish to the world wide web.
So let me guess, you’ve slaved away perfecting your prose, editing and re-editing your work before finally hitting that submit button. But for all the work you’ve put in, I bet you’re not getting anyone reading your blog except for some family and friends who are obliged to. Am I right?
If you want your blog to work for your business, then you need to have a strategy in place to make sure that every time you write, you’re creating the perfect blog post. In other words, your blogging should serve a purpose. In this blog post, I’m going to reveal:
Why a clear blogging strategy is essential to your business
I’ll introduce to you a concept called the Content Sales Funnel, and why it is important
Why traffic goals aren’t everything when it comes to blogging
The two options you have to choose from when writing any blog post