Every business needs to protect itself from online threats such as theft, fraud and hackers – yet in the blogging sphere, there’s a tendency for people to not treat their blog as a serious business which means they don’t give security the necessary consideration it deserves; particularly if you’re selling things on your blog.
Think of the effect a data breach could have on your reputation, as an online retailer, if credit card information were to be hacked – for example – or your email subscriber list were to be spammed from your account. This stuff can have a serious effect on your reputation and it’s therefore something to take seriously.
You’ve probably heard about the bloggers that have made a career out of their blog, and are earning twice if not more the amount than they would at their regular nine to five job. You’ve also probably wondered how they have achieved such success, and how you can actually make money from starting your own blog. The short answer is yes, it’s more than possible to quit your nine to five and start a profitable job, and here’s how.
In this post I’m going to show you how to stop using blogging as a way of bringing a handful of new visitors to your website, and start using it strategically to build your email list. To do that, I’m going to talk about content upgrades, what they are, give you some top examples, and explain how to set them up on your website. Phew – that’s a lot to cover! Let’s get started. (more…)
I’ve been meaning to write a beginner-friendly blog post series for a while now, and I thought: what better topic than list building. Because there is list building, and then there is list building. I’ve done both.
Get it wrong, and it can be a constant source of a painful headache for you. You’ll find yourself endlessly googling “how to grow an email list” and such. But get it right, and you can spend the next 12 months building up a valuable and powerful asset for your business that’s going to keep your business ticking over in good times and bad.
The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
Do you want more people reading your blog? Do you want to build your subscriber list? Do you want to make money from blogging?
Of course you do, why else would you have a blog?
You could just as easily be journalling in the privacy of your bedroom. Instead, you’ve chosen to publish to the world wide web.
So let me guess, you’ve slaved away perfecting your prose, editing and re-editing your work before finally hitting that submit button. But for all the work you’ve put in, I bet you’re not getting anyone reading your blog except for some family and friends who are obliged to. Am I right?