(Guest post) The Latest Trends In Digital Marketing

The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.

It is imperative that businesses rely on the latest digital marketing tools and techniques to improve the value proposition for the customer and to compete effectively with one another. If you’re new to the whole entrepreneurship deal, then you might want to know about the main trends/tips for online marketing. The most basic and the important ones are:

The latest trends in digital marketing. A guest post from anny, with some must-see predictions about what you should be focusing on in your business in the near future

Blogging for digital marketing

Starting a blog is the cheapest and fastest way to introduce and announce new products. Platforms blogs can be used effectively to establish a conversation with the consumer. User generated content in blog, such as comments, video comments and product reviews lead to a better perception of the brand.
So, write loads of blogs, hire writers if necessary and use effective keywords & make sure to have a strong SEO base for your webpage(s).

Social Networking

Undoubtedly, customer-focused approach can be best achieved through social networking. Social media has become a popular marketing medium and is being used to promote products/services and customer engagement by different brands and companies. Make a Facebook and a twitter page for your brand/company. Promotion isn’t the only benefit of social networking; you get first-hand customer-reviews as well.

Transparency

Transparency aka “full disclosure” of a company’s assets, price of services, etc. is a good way to gain customer’s trust.

Interactive Content

Make the content on your webpage interactive. Animated quizzes, etc. enhance customer engagement.

Hire Brand Advocates

Approach your regular customers and hire them as brand advocates online. It’s a good way to ensure customer’s loyalty.

Email marketing

Electronic mail isn’t dead! Send updates about new offers from your brand/company to the subscribed customers every now and then.

Conduct Surveys

Once you’ve gained a strong audience on your company’s webpage, it’s time to conduct online surveys. These will help you to easily gain customer feedback.

New Methods of Payment

Keep an eye on new methods of payment (such as EVM credit cards, 2015) and analyze which method would be most convenient for your customers and for yourself.

Paid Advertisement

Attracting customers online through organic SEO is all good, but it doesn’t hurt to go for paid advertisements! Do a little research on which sources you can use to advertise online.

Segmentation

Segment your traffic – Keep an eye on the flow of visitors on your webpages and the user behavior. For this purpose, you’ll find tools like Mixpanel, Google Analytics, KISSmetrics, etc. quite useful.

Most marketing campaigns are now taking the digital route because it is a much cheaper and easier way of advertisement and demonstration. The key to successful marketing is to approach as many people as possible, and the best way to do that in today’s world is to use the internet as a medium.

Author bio

Anny is an editor at dissertation globe which is one of the leading UK dissertation writing  and Write my dissertation company of UK. Anny  has the years of experience in the field of academic writing and editing. She is very professional in her work and have many happy clients across the globe. She also loves to write about general topics which are of great aid to students.

What To Read Next

Find out what is in store for next year with this blog post predicting what you’ll need to do in 2018 to make your business grow

Make sure your blogging efforts are helping your business! This blog post will give you some clear guidance about the exact steps you need to take to get your blog growing your business the right way

 

76 Comments on (Guest post) The Latest Trends In Digital Marketing

  1. Sam
    March 18, 2016 at 7:54 am (7 years ago)

    Totally agree, Anny! Thanks for sharing. It’s what we’ve been doing for years really, just in a different medium!! I love this post and your concept of context. Keep going on!!

    Reply
  2. Elise Forsyth Mort
    May 6, 2016 at 12:53 pm (7 years ago)

    I saw an interesting quote earlier that said something along the lines of ‘Conversation is king, content is just something to talk about’.
    I think that sums up how our team are approaching 2016 – yes we have a focus on content marketing, but the purpose of that is to start conversations with our audience. We find them within niche communities and through work that we do with partners and associations. It’s important for us in 2016 to facilitate more discussions with our audience. That involves a real mix of the techniques above.

    Reply
  3. katejohnson
    August 4, 2016 at 1:10 pm (7 years ago)

    Hye…buddy…
    I really appreciate your work…keep posting…
    Digital marketing strategy begins with a thorough understanding of the business strategy and its measure of success…
    keep posting…
    Have a nice day ahead!!!!

    Reply
  4. Morgan
    September 12, 2016 at 9:40 pm (7 years ago)

    You’re so right! Developing your content well is crucial to your success in digital marketing. It’s really important to be creative with your work; it will definitely make it standout among competitors. Nice pointers! Thanks so much for the help!

    Reply
  5. Digital agency
    December 15, 2016 at 7:06 am (6 years ago)

    now very much in digital marketing have started to target the quality of their performance

    Reply
  6. Elise Forsyth Mort
    February 16, 2017 at 6:35 am (6 years ago)

    Hi,

    I really like your post. It is very informative.

    It is the perfect solution for any company which is looking out to increase its revenue by attracting more consumers. Now digital marketing is basically another form of advertising your company’s products.

    Where as other traditional advertising methods use newspapers, flyers and billboards, digital marketing just needs electronic devices such as the radio, television, mobile phones and the internet.

    Keep sharing more!!

    Regards
    Elise Forsyth Mort

    Reply
  7. Krishnaveni
    June 10, 2017 at 7:43 am (6 years ago)

    thanks a lot ,Good info

    Reply
  8. laxmi
    June 19, 2017 at 9:49 am (6 years ago)

    Hiring Brand Advocates it is new fact i get to know through through your post .Can u explain in detail

    Reply
  9. affpub
    October 12, 2017 at 8:27 am (6 years ago)

    It’s really great post.I got some good information.

    Reply
  10. hennry
    December 4, 2017 at 4:25 pm (6 years ago)

    your listing is amazing to learn,
    thank you

    Reply
  11. Ashley @ benstrends.com
    December 11, 2017 at 5:58 pm (5 years ago)

    I like the idea on segmentation as it allows us to identify viewer preferences and what interests them most. I’m using most of the mediums here and they are proven very effective. Thanks for the additional suggestions.

    Reply
  12. Andre I bestreviewofproduct
    December 18, 2017 at 2:28 pm (5 years ago)

    Good points here! Digital marketing is the trend these days and social media is a helpful medium for online promotion along with quality content, effective use of keyword, use of creativity and engaging audience. These are great strategies listed here. Thanks for the share!

    Reply
  13. top seo consultants Brisbane
    January 18, 2018 at 8:36 am (5 years ago)

    Modern day marketing strategies now includes websites building and promotional services that will surely increase affect your business’s sales.

    Reply
  14. Mostafa@pulse Digital
    March 1, 2018 at 8:51 am (5 years ago)

    very informative, Thank You, As a pioneer in the field of digital marketing in Dubai, Gust post very effective way in ower strategy, it Is one of the major mainstays of Digital Marketing, many business owners don’t recognize its effective tool, anyway keep up the good work

    Reply
  15. SEO agency in egypt
    March 4, 2018 at 11:52 pm (5 years ago)

    It’s really great post.I got some good information.
    Many thanks.

    Reply
  16. Subarna
    April 23, 2018 at 6:35 am (5 years ago)

    Great and very easy to understand. Thanks

    Reply
  17. online marketing strategy
    May 5, 2018 at 12:45 pm (5 years ago)

    Modern day marketing strategies now includes websites building and promotional services that will surely increase affect your business’s sales.

    Reply
  18. Aakash Dubey
    May 10, 2018 at 8:33 am (5 years ago)

    Very Useful Article Thank You For Sharing It 🙂

    Reply
  19. Thomas Schalch
    June 13, 2018 at 6:25 am (5 years ago)

    The Latest Trends In Digital Marketing is very informative and interesting article! Thanks for sharing this one.

    Reply
  20. Alexander Clements
    June 20, 2018 at 4:10 am (5 years ago)

    The article content is very nice and interesting. Thanks for sharing this article entitled The Latest Trends In Digital Marketing.

    Reply
  21. Sushmita Shrestha
    July 17, 2018 at 11:12 am (5 years ago)

    This article is really helpful and amazing. Thank you for sharing the valuable information. If you want to learn more about digital marketing, SEO, and other IT related courses visit: https://yalatechhub.com.
    Yala Tech Hub Pvt. Ltd. along with professional job oriented IT training center. With the aim of producing competent and skillful manpower to fulfill the need of IT job market, we executed our service on lalitpur.
    Yala Tech Hub would love you to read ..Job Placement

    Reply
  22. Yeh Teri Galiyan
    August 6, 2018 at 9:15 pm (5 years ago)

    Thank You For Providing information. You efforts are admirable and helps me alot. very nice
    and here are my sites you can visit and share your opinion as well thanks
    Yeh Teri Galiyan

    Reply
  23. vaishali pustode
    August 7, 2018 at 7:53 am (5 years ago)

    Really great article and interesting to reading. It will always and simple to implement and follow for our digital Marketing SEO Strategies to rank every websites.
    https://www.webakruti.com/seo/

    Reply
  24. SmithJon
    October 2, 2018 at 11:00 am (5 years ago)

    Thanks for sharing Great Information.Its also help for us. Specially I visit your website & read maximum web-page.
    I hope In-future continue you also share all of update news & topic to us.

    Reply
  25. SmithJon
    October 2, 2018 at 11:04 am (5 years ago)

    I hope In-future continue you also share all of update news & topic to us.

    Reply
  26. Janhavi Deshmukh
    October 11, 2018 at 8:51 am (5 years ago)

    very informative, Digital marketing strategy begins with a thorough understanding of the business strategy and its determine of success… It is the ideal solution for any company which is looking out to raise its revenue by attracting more consumers. Now digital marketing is basically an additional type of advertising your company’s products.

    Reply
  27. Regex SEO
    November 22, 2018 at 11:53 am (5 years ago)

    You’ve made pretty good points there. I honestly think blogging is one of the best strategies. Just set up a blog and promote yourself through open and friendly communication with your potential customers.

    Reply
  28. web developer Edmonton
    February 1, 2019 at 8:53 am (4 years ago)

    Sites that have new content added on a regular basis are seen as more reliable than sites that rarely do. This also helps you to increase the amount of relevant content on your site, which also improves your rankings.

    Reply
  29. Anikesh
    June 10, 2019 at 9:17 am (4 years ago)

    Amazing Content! Thank you for sharing such an informative article. if you want to know more about digital marketing contact

    Reply
  30. Lisa Grea
    July 30, 2019 at 4:49 am (4 years ago)

    Thanks for taking the time to discuss and share this with us, I feel strongly about it and really enjoyed learning more about this topic. Please share some more useful info also. I can see that you possess a degree of expertise on this subject.

    Reply
  31. askmedigital
    September 4, 2019 at 9:25 am (4 years ago)

    thank you sharing information about digital marketing.

    Reply
  32. rich degen
    September 5, 2019 at 1:45 pm (4 years ago)

    Hey thanks for sharing this, it was really informative.

    Reply
  33. parimal
    September 13, 2019 at 9:43 am (4 years ago)

    thank you for providing such important information,your blog is very useful

    Reply
  34. Susmita
    September 15, 2019 at 11:18 am (4 years ago)

    Digital Marketing is really important nowadays. We can do it ourself or get an agency to work.

    Reply
  35. Anisha
    September 22, 2019 at 6:55 am (4 years ago)

    Thank you for sharing this information. Keep updating about the latest upcoming news as well.

    Reply
  36. Digital Marketing Agency
    September 24, 2019 at 7:18 am (4 years ago)

    Digital marketing is important because it boosts your business and you can reach millions of customers within limited time and with less money. Thanks for posting its really helpful.

    Reply
  37. Betty
    October 2, 2019 at 10:00 am (4 years ago)

    I always keep on reading in your post and you never let me down for every topic you post, digital marketing is most debate nowadays since it is a need when it comes to the internet age, I’m glad I read your post I learned new things and knowledge! Please keep on posting! Thank yoU!

    Reply
  38. Ashu
    November 11, 2019 at 8:12 am (4 years ago)

    Nice blog.
    Thank you for sharing.

    Reply
  39. arhato uk
    November 11, 2019 at 1:32 pm (4 years ago)

    like the way bloggers make it so simple to understand. keep sharing

    Reply
  40. Abhishek Sapkota
    November 15, 2019 at 4:03 pm (4 years ago)

    This is the 1st time I read your article and i like the most. “Blogging for digital marketing” this portion is more satisfying and convincing,
    Thank you for posting.
    keep posting please.

    Reply
  41. Sehaj
    November 25, 2019 at 11:31 am (4 years ago)

    i totally agree to your information

    Reply
  42. Aira Pulido
    December 12, 2019 at 12:50 pm (3 years ago)

    Great thoughts you have shared, this is true that all business growth and investments totally depend on their strategies and ideas.

    Reply
  43. Trusoft Technology
    December 25, 2019 at 6:10 am (3 years ago)

    Digital Marketing opens gates for a new era where companies look for new customers & building the brand.

    Reply
  44. Digi Experts
    December 26, 2019 at 6:29 am (3 years ago)

    I always preserve on studying on blog post & this never permits me down for every topic you put up, digital advertising is the most debate in recent times since it’s miles a want in terms of the net age, I’m glad I read you have published I discovered new things and knowledge! Please maintain on posting!
    Thank You so much for providing such a beatiful knowledge.

    Reply
  45. Make Digital
    December 26, 2019 at 9:56 am (3 years ago)

    Really a nice article. Worth to spent a time on reading a article like this. Thanks for sharing such a beautiful post.

    Reply
  46. Donna R
    January 21, 2020 at 12:54 pm (3 years ago)

    Very Informative and useful article. Thanks for sharing…..

    Reply
  47. shirleyr
    February 3, 2020 at 4:57 pm (3 years ago)

    Excellent work! I am impressed and good luck with you at all times. Would love to see your article to be continued.

    Reply
  48. Digi Experts
    March 12, 2020 at 10:50 am (3 years ago)

    Totally agree,!! Thanks for sharing. It’s what we’ve been doing for years really, just during a different medium!! i really like this post and your concept of context. Keep going on!!

    Reply
  49. Branding By8
    March 30, 2020 at 1:31 pm (3 years ago)

    Really appreciative. Thank you for sharing such a great content with us.

    Reply
  50. Rahul Ahlawat
    March 31, 2020 at 6:10 pm (3 years ago)

    Absolutely agree with you on this. Digital marketing is the coming trend and these days valuable content and engagement with the audience is the only key to grow on online platforms.

    Thanks for sharing such a valuable piece of information.

    Reply
  51. Cesar Spezzotti
    April 14, 2020 at 4:05 pm (3 years ago)

    Digital Marketing is increasingly present, and I believe that its main strategy is to offer content rich in information to people in its niche market, and if they feel that their content is relevant and will solve at least part of their problem they will come back and will consume all the contents of all your social media, blogs, etc.

    Reply
  52. review house
    May 3, 2020 at 12:38 am (3 years ago)

    With an increase in the trend of online businesses, it is very important for business owners to take into account the customers’ reviews. They can increase awareness about you and your products and services.

    Reply
  53. Pritesh Patel
    May 19, 2020 at 9:24 am (3 years ago)

    it is really a great post. Guest post are now the spine of digital marketing. Thanks for sharing valuable content with us.

    Reply
  54. Eric Dotson
    May 23, 2020 at 8:27 am (3 years ago)

    In today’s marketing one can not think of the growth of business without internet marketing. I had learned about digital marketing but it’s necessary to update knowledge on a timely basis so I was searching for new trends and updates on digital marketing and I’ve come across your blog out of it I really appreciate tips given by you. Thank you for sharing.

    Reply
  55. Powwow
    May 30, 2020 at 4:06 pm (3 years ago)

    Totally agree,!! Thanks for sharing. It’s what we’ve been doing for years really, just during a special medium!! i actually like this post and your concept of context. Keep going on!!

    Reply
  56. Aira Pulido
    June 4, 2020 at 12:48 pm (3 years ago)

    Great!!
    Thanks for sharing such a great article. I really like this!
    This guide could be really helpful for me. I just love your post & looking forward to your next post.

    Reply
  57. Aira Pulido
    June 4, 2020 at 12:49 pm (3 years ago)

    Great!!
    Thanks for sharing such a great article.
    This guide could be really helpful for me. I just love your post & looking forward to your next post.

    Reply
  58. powwow
    June 4, 2020 at 1:45 pm (3 years ago)

    I just learned about the IoT but haven’t really thought that it’s already a marketing trend. to possess an efficient marketing, it’s important to possess significant knowledge on trends and find out how to ride with it. this is often highly informative, needless to say . many thanks for sharing this.

    Reply
  59. jigyasa sewkani
    July 1, 2020 at 11:10 am (3 years ago)

    digital marketing is the new era of marketing with proper analytics. great content thanks for sharing.

    Reply
  60. mirajul islam
    July 4, 2020 at 6:56 pm (3 years ago)

    I kind of the thinking about segmentation as much it lets in us in conformity with become aware of spectator preferences yet what hobbies them most. I’m the use of near over the mediums here or he are validated altogether effective. Thanks because the additional suggestions.

    Reply
  61. saba
    July 5, 2020 at 8:14 pm (3 years ago)

    I totally agree with your information. Thanks for sharing such a great article

    Reply
  62. Anurag Choudhury
    August 27, 2020 at 6:30 am (3 years ago)

    Hi,
    I too personally believe that Guest Posting is the best way to build quality Backlink. Thanks for sharing the information.
    Anurag Choudhary

    Reply
  63. Ellie Clifton
    October 11, 2020 at 1:57 pm (3 years ago)

    You’re so right! Building up your substance well is significant to your achievement in advanced promotion. It’s truly essential to be inventive with your work; it will make it stand apart among contenders. Decent pointers! Much obliged such a great amount for the assistance!

    Reply
  64. Freelancerdigitalcite.com
    December 11, 2020 at 7:32 am (2 years ago)

    Thank you so much for sharing all this wonderful info!!! It’s so appreciated!!! Much knowledgeable in this domain.

    Reply
  65. Retrocube
    April 26, 2021 at 9:17 pm (2 years ago)

    You’re so right! Developing your content well is crucial to your success in digital marketing. It’s really important to be creative with your work; it will definitely make it standout among competitors. Nice pointers! Thanks so much for the help!

    Reply
  66. Arfin Arif
    October 30, 2021 at 8:31 pm (2 years ago)

    I got same mind. Thank you for shareing this I will share this on my social media.

    Reply
  67. Mazhar Habbi
    April 11, 2022 at 12:50 am (1 year ago)

    I just like the idea on segmentation because it permits us to identify viewer preferences and what interests them most. I’m using a maximum of the mediums here and they’re established very powerful. Thanks for the tips.

    Reply
  68. Arutars it farm
    June 29, 2022 at 6:02 pm (11 months ago)

    I totally agree with your information.Great content thanks for sharing.Again thanks for tips

    Reply
  69. Devid
    November 12, 2022 at 6:21 am (7 months ago)

    Thank you so much for your best article. I think this article was very helpful for us. so please keep it your writing and waiting for your new article.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment *






CommentLuv badge