(Guest post) The Latest Trends In Digital Marketing

The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.

It is imperative that businesses rely on the latest digital marketing tools and techniques to improve the value proposition for the customer and to compete effectively with one another. If you’re new to the whole entrepreneurship deal, then you might want to know about the main trends/tips for online marketing. The most basic and the important ones are:

The latest trends in digital marketing. A guest post from anny, with some must-see predictions about what you should be focusing on in your business in the near future

Blogging for digital marketing

Starting a blog is the cheapest and fastest way to introduce and announce new products. Platforms blogs can be used effectively to establish a conversation with the consumer. User generated content in blog, such as comments, video comments and product reviews lead to a better perception of the brand.
So, write loads of blogs, hire writers if necessary and use effective keywords & make sure to have a strong SEO base for your webpage(s).

Social Networking

Undoubtedly, customer-focused approach can be best achieved through social networking. Social media has become a popular marketing medium and is being used to promote products/services and customer engagement by different brands and companies. Make a Facebook and a twitter page for your brand/company. Promotion isn’t the only benefit of social networking; you get first-hand customer-reviews as well.

Transparency

Transparency aka “full disclosure” of a company’s assets, price of services, etc. is a good way to gain customer’s trust.

Interactive Content

Make the content on your webpage interactive. Animated quizzes, etc. enhance customer engagement.

Hire Brand Advocates

Approach your regular customers and hire them as brand advocates online. It’s a good way to ensure customer’s loyalty.

Email marketing

Electronic mail isn’t dead! Send updates about new offers from your brand/company to the subscribed customers every now and then.

Conduct Surveys

Once you’ve gained a strong audience on your company’s webpage, it’s time to conduct online surveys. These will help you to easily gain customer feedback.

New Methods of Payment

Keep an eye on new methods of payment (such as EVM credit cards, 2015) and analyze which method would be most convenient for your customers and for yourself.

Paid Advertisement

Attracting customers online through organic SEO is all good, but it doesn’t hurt to go for paid advertisements! Do a little research on which sources you can use to advertise online.

Segmentation

Segment your traffic – Keep an eye on the flow of visitors on your webpages and the user behavior. For this purpose, you’ll find tools like Mixpanel, Google Analytics, KISSmetrics, etc. quite useful.

Most marketing campaigns are now taking the digital route because it is a much cheaper and easier way of advertisement and demonstration. The key to successful marketing is to approach as many people as possible, and the best way to do that in today’s world is to use the internet as a medium.

Author bio

Anny is an editor at dissertation globe which is one of the leading UK dissertation writing  and Write my dissertation company of UK. Anny  has the years of experience in the field of academic writing and editing. She is very professional in her work and have many happy clients across the globe. She also loves to write about general topics which are of great aid to students.

What To Read Next

Find out what is in store for next year with this blog post predicting what you’ll need to do in 2018 to make your business grow

Make sure your blogging efforts are helping your business! This blog post will give you some clear guidance about the exact steps you need to take to get your blog growing your business the right way

 

67 Comments on (Guest post) The Latest Trends In Digital Marketing

  1. Sam
    March 18, 2016 at 7:54 am (4 years ago)

    Totally agree, Anny! Thanks for sharing. It’s what we’ve been doing for years really, just in a different medium!! I love this post and your concept of context. Keep going on!!

    Reply
  2. Elise Forsyth Mort
    May 6, 2016 at 12:53 pm (4 years ago)

    I saw an interesting quote earlier that said something along the lines of ‘Conversation is king, content is just something to talk about’.
    I think that sums up how our team are approaching 2016 – yes we have a focus on content marketing, but the purpose of that is to start conversations with our audience. We find them within niche communities and through work that we do with partners and associations. It’s important for us in 2016 to facilitate more discussions with our audience. That involves a real mix of the techniques above.

    Reply
  3. katejohnson
    August 4, 2016 at 1:10 pm (4 years ago)

    Hye…buddy…
    I really appreciate your work…keep posting…
    Digital marketing strategy begins with a thorough understanding of the business strategy and its measure of success…
    keep posting…
    Have a nice day ahead!!!!

    Reply
  4. Morgan
    September 12, 2016 at 9:40 pm (4 years ago)

    You’re so right! Developing your content well is crucial to your success in digital marketing. It’s really important to be creative with your work; it will definitely make it standout among competitors. Nice pointers! Thanks so much for the help!

    Reply
  5. Digital agency
    December 15, 2016 at 7:06 am (4 years ago)

    now very much in digital marketing have started to target the quality of their performance

    Reply
  6. Elise Forsyth Mort
    February 16, 2017 at 6:35 am (3 years ago)

    Hi,

    I really like your post. It is very informative.

    It is the perfect solution for any company which is looking out to increase its revenue by attracting more consumers. Now digital marketing is basically another form of advertising your company’s products.

    Where as other traditional advertising methods use newspapers, flyers and billboards, digital marketing just needs electronic devices such as the radio, television, mobile phones and the internet.

    Keep sharing more!!

    Regards
    Elise Forsyth Mort

    Reply
  7. Krishnaveni
    June 10, 2017 at 7:43 am (3 years ago)

    thanks a lot ,Good info

    Reply
  8. laxmi
    June 19, 2017 at 9:49 am (3 years ago)

    Hiring Brand Advocates it is new fact i get to know through through your post .Can u explain in detail

    Reply
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    October 12, 2017 at 8:27 am (3 years ago)

    It’s really great post.I got some good information.

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    December 4, 2017 at 4:25 pm (3 years ago)

    your listing is amazing to learn,
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  11. Ashley @ benstrends.com
    December 11, 2017 at 5:58 pm (3 years ago)

    I like the idea on segmentation as it allows us to identify viewer preferences and what interests them most. I’m using most of the mediums here and they are proven very effective. Thanks for the additional suggestions.

    Reply
  12. Andre I bestreviewofproduct
    December 18, 2017 at 2:28 pm (3 years ago)

    Good points here! Digital marketing is the trend these days and social media is a helpful medium for online promotion along with quality content, effective use of keyword, use of creativity and engaging audience. These are great strategies listed here. Thanks for the share!

    Reply
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    March 1, 2018 at 8:51 am (2 years ago)

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    April 23, 2018 at 6:35 am (2 years ago)

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    May 5, 2018 at 12:45 pm (2 years ago)

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    May 10, 2018 at 8:33 am (2 years ago)

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    June 13, 2018 at 6:25 am (2 years ago)

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    June 20, 2018 at 4:10 am (2 years ago)

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    October 11, 2018 at 8:51 am (2 years ago)

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  27. Regex SEO
    November 22, 2018 at 11:53 am (2 years ago)

    You’ve made pretty good points there. I honestly think blogging is one of the best strategies. Just set up a blog and promote yourself through open and friendly communication with your potential customers.

    Reply
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    September 15, 2019 at 11:18 am (10 months ago)

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  40. Abhishek Sapkota
    November 15, 2019 at 4:03 pm (8 months ago)

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    December 25, 2019 at 6:10 am (7 months ago)

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    April 14, 2020 at 4:05 pm (3 months ago)

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    May 19, 2020 at 9:24 am (2 months ago)

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    May 23, 2020 at 8:27 am (2 months ago)

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