What a time it is to be alive! The digital age has not only allowed us to stream hours of content into our homes, talk face to face with people on the other side of the planet and order cuisine from around the world with just the tap of a screen, it’s also proven a tremendous boon to those who yearn for the entrepreneurial life. The digital age has transformed the world of small business in a number of ways. Above all, it has provided hard working, ambitious and imaginative people more means than ever through which to build and grow their very own online business. Whether your enterprise exists solely in the digital realm or whether you have a physical presence on the high street or even if you’re just a freelancer working from home it’s essential to build an online presence for your business.
Posts Tagged ‘Content Marketing’
In this post I’m going to show you how to stop using blogging as a way of bringing a handful of new visitors to your website, and start using it strategically to build your email list. To do that, I’m going to talk about content upgrades, what they are, give you some top examples, and explain how to set them up on your website.
Phew – that’s a lot to cover! Let’s get started.
If you want your blog to work for your business, then you need to have a strategy in place for your blog. In other words, your blogging should serve a purpose. In this blog post, I’m going to reveal:
- Why a clear blogging strategy is essential to your business
- I’ll introduce to you a concept called the Content Sales Funnel, and why it is important
- Why traffic goals aren’t everything when it comes to blogging
- The two options you have to choose from when writing any blog post