If you are reliant on your website to generate income from your business, then you need to invest time into producing something that your customers will love using. But if you lazily throw something together, and if your website turns out to be annoying and frustrating to use, then you will turn off your customers, possibly causing them to migrate to your nearest competitors.
Posts Tagged ‘Content Marketing’
The time has come for you to make some much needed changes to your business. You have been feeling a little on edge and uneasy about your current entrepreneurial status, workflow and general business issues. Whether it’s a little or large business it is natural to have these feelings now and again; every business owner gets to a point where they need to explore something new and satisfy their curious and creative minds. Whether you want to move onto a new project completely, expand your product line or even sell your current company, here are a few options for you to explore right now.
Marketing can be a difficult job to keep up for a long stretch of time. When you first enter the marketing scene there will be so many great ideas swirling in your mind and it can be truly amazing to be able to see your ideas coming to life on paper or online. However,the more of your great ideas that you use up, the less great ideas you have going forward, and this can lead to you feeling inadequate and unfit to make creative decisions. However, there are a few ways to inject some life into your marketing strategy this year which will allow you to really shine once more.
What a time it is to be alive! The digital age has not only allowed us to stream hours of content into our homes, talk face to face with people on the other side of the planet and order cuisine from around the world with just the tap of a screen, it’s also proven a tremendous boon to those who yearn for the entrepreneurial life. The digital age has transformed the world of small business in a number of ways. Above all, it has provided hard working, ambitious and imaginative people more means than ever through which to build and grow their very own online business. Whether your enterprise exists solely in the digital realm or whether you have a physical presence on the high street or even if you’re just a freelancer working from home it’s essential to build an online presence for your business.
In this post I’m going to show you how to stop using blogging as a way of bringing a handful of new visitors to your website, and start using it strategically to build your email list. To do that, I’m going to talk about content upgrades, what they are, give you some top examples, and explain how to set them up on your website.
Phew – that’s a lot to cover! Let’s get started.
If you want your blog to work for your business, then you need to have a strategy in place to make sure that every time you write, you’re creating the perfect blog post. In other words, your blogging should serve a purpose. In this blog post, I’m going to reveal:
- Why a clear blogging strategy is essential to your business
- I’ll introduce to you a concept called the Content Sales Funnel, and why it is important
- Why traffic goals aren’t everything when it comes to blogging
- The two options you have to choose from when writing any blog post