Marketing can be a difficult job to keep up for a long stretch of time. When you first enter the marketing scene there will be so many great ideas swirling in your mind and it can be truly amazing to be able to see your ideas coming to life on paper or online. However,the more of your great ideas that you use up, the less great ideas you have going forward, and this can lead to you feeling inadequate and unfit to make creative decisions. However, there are a few ways to inject some life into your marketing strategy this year which will allow you to really shine once more.
This is a contributed post. Please refer to my disclosure for more information.
SEO might be a technical and a slightly boring part of the marketing process, but that doesn’t make it any less important than staying in touch with your customers via email each month. To get people to come and see your content and engage with your brand you need to take the time to learn more about SEO and how to bring it into your online presence effectively. Think about new ways to add keywords into the content, bring them into the code of your website and you will start to see more people taking notice.
Create Video Content
If you feel as if you are stuck in a bit of a rut with your content and your marketing strategy, now is the ideal time for you to try something new and bring new people into your audience. One of the best forms of media is video and it always grabs attention as soon as people scroll down to it on their Facebook pages. Get a good camera and start making videos relevant to your brand. If you are a kitchen brand it could be recipes, it could be DIY tips, travel vlogs… there are loads of great ideas to try so make sure you try them.
Get The Community Involved
One of the ways you can bring the community together with your brand and make a bigger impression is to use something which brings everyone together for a good cause. For example if you team up with a charity and create products or a fundraiser to help them raise money you can ask them to share photos of themselves raising money or you can simply ask them to donate. This kind of marketing is clever because you aren’t strictly going out there to say who you are, but you are instead showing how good your company is by doing these things.
Offer The Sun
If you are getting fresh out of ideas for marketing, there is always one way that can bring people in and make them happy to support your brand, and that it the idea of giving away a holiday. During the summer months you can hold a giveaway and one lucky family can be able to go on holiday in the sun and the thank you for it all. This can be a wonderful way to get people interested in your brand.