Every business owner has one thing in mind – finding ways and opportunities to make their businesses grow. But with about 45% of businesses failing within their first five years of operation, growing a business is easier said than done. Besides, if the previous year was anything to go by, several companies may be left behind if they do not find ways to up their marketing game. Plus, the business field has become even more competitive this year than it ever used to be. So, are you still relying on old marketing methods of previous years? Don’t get left behind. Step up your marketing strategy for 2021 with the following tips.

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When it comes to launching a virtual business, there’s a lot that you need to think about and consider. The fact is that now, more than ever before, launching a virtual business is rather competitive, as an exceedingly high number of businesses have now chosen to move their operations online due to the ongoing pandemic.

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When we look back not-so-fondly at the year 2020, we as business owners and professionals have two words to say. Contingency plan! Wow, did we all get taken by storm? The pandemic and the subsequent lockdown really showed us what we all feared could actually happen. Total economic catastrophe whereby everything we did, everything, we put on hold. It was like an apocalypse scenario, being played out for real! But what on earth is a contingency plan? There is more than one. So we believe we should look at what this type of planning means, what it allows us to accomplish and how we should treat it more seriously.

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If you are looking to start your own business, or begin a new company, it can be a daunting prospect. Yet the important thing to remember is that even if the business doesn’t do as well as you would hope, or if it is a total flop, you will have picked up some of the most valuable experiences of your life along the way. Hopefully, your business will be a huge success and you can do this full time as your main source of income. If you are deliberating whether or not to action your business plan, these are a few points that you need to consider and why starting your own business will be the best thing you ever do…

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There is no doubt that the world of work is constantly changing. Of course, this will always happen at varying degrees at different times, as industries adapt to changing circumstances in the wider world. The events of the past twelve months, in particular, have shown us some of the most prevalent changes that are taking place in the world of work right now, while also speeding some of those changes up.

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There are a lot of great things about having a website when you run a business, and it is definitely one of the most important things that you need to do if you want your business to be a true success. One of the primary functions of any business website is for it to act as a kind of lead generation device and service. But in order to make that happen, you need to ensure that your website is functioning as well as it can – and you need to know how exactly your website can help you gain leads in the first place. Let’s take a look at how that might happen.

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When we reflect on this period of human history we will talk about the demarcation between pre and post-pandemic cultures. This is the case in business as well as general interest. The pandemic has created a unique set of challenges for businesses that cannot be understated. However, with every challenge there is an opportunity, and now is the time to develop and grow in the right direction.

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Are you thinking about expanding your business? If so, then you could be keen to look for ways to reach and attract an international audience. This can be quite tricky but there are key steps that you can take here. Let’s explore some of the options.

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