Every business – no matter what kind – has competitors. Whether you’re a freelancer trying to land as many gigs as possible over other freelancers in your industry, or you’re a sporting goods store trying to get as many customers and sales over similar stores, you need to find a way to stand out from the crowd. It’s vital for your company’s success to stand out from the crowd. While the majority of people understand this idea, far too many companies fail to implement it, especially during difficult periods such as the coronavirus pandemic. If you want to stand out and be noticed in today’s business world, you must distinguish your company. Otherwise, you’ll blend in with the rest. Take a look at these tried and tested tips to make your business stand out from its competitors.
This is a contributed post. Please refer to my disclosure for more information.
Solve a problem
If you want to win customers over, solving their problems is a wonderful way to do so. For example, if you sell smart home technology, go the extra mile by showing people how to fit their new technology themselves. Host webinars, have live presentations in-store, and show up at trade events ready to solve all of their problems with smart home technology. Every industry has them, so figure out a problem you could solve and you’ll instantly stand out from your competitors. Even the smallest of problems solved will help you get ahead and win customers.
Make sure your brand is on point
Your brand needs to be on point, no matter what size of business you have. Familiarity and recognisability in every aspect is important, right down to the shade of the colours used in your brand logo. Think of McDonalds for example. As soon as you see those red and yellow colours you know it’s McDonalds. If you’re not sure how to achieve this, consider consulting with a high-end branding agency to guide you in the right direction. Whatever you choose, be consistent with everything, from colour scheme to tone of voice and in time your brand will begin to be more familiar than other competitors.
Focus on your niche
You end up serving no one when you try to serve everyone. This is especially true for businesses that provide services. Acclimating your model or strategy for a wide range of products or services is not cost-effective for your company, and it makes it more difficult for people to determine whether or not your company is a good fit. Strictly defining who you serve is a wonderful way to stand out. Don’t worry about the fact you’re only offering one service compared to your competitors. Defining what you can offer potential customers and focus on your strong areas will help people realise exactly what you offer. Whereas companies that offer everything can sometimes confuse the end-user about what they’re letting themselves in for.
Don’t operate the same way your competitors do
It pays to do business differently than your competitors if you want to stand out. Finding and exposing flaws in their business model will help your business stand out. Finding ways to offer more to potential customers than your competitors is another great route to go down. Remember earlier we mentioned going above and beyond to solve a problem for your customers. Look at what your competitors are doing and find a way to make your services better. Whether that’s offering same-day delivery and installation, or going the extra mile to make their shopping experience a better one, it will make you the more favourable business to work with.
Not only that, businesses that go above and beyond for their customers are more likely to take on more work from organic sales through word of mouth from happy customers in the past. Don’t forget to brush up on your customer sales skills to ensure every customer walks away happy and satisfied with your service.
Show personality
Finally, while it’s important to be professional with your business, there’s nothing wrong with showing personality! Use your social media accounts to display that you’re more than just a business trying to make money. Show behind the scenes, conduct interviews with members of staff, post about fleeting sales customers shouldn’t miss out on, and don’t be afraid to show some blunders too! People love to see the real people behind the operation, and displaying these kinds of moments on social media will make your business seem more human, and therefore attract people towards your business rather than your competitors. Showing more than your products to your customers will also create instant likeability, and you’re more likely to gain the trust of your customers if they like what they see behind the scenes.
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