Archive of ‘Blog’ category

Create A Brand To Lean On

When running a business, no matter how long you’ve been around for, one of the most important things that you often need to refer back to, is your brand. You see, a lot of people assume that once you’ve come up with your initial brand, you can focus your attention on other areas as you’ve already taken care of this, but this isn’t how it works. A brand is a personality – it’s the life that runs through your entire business, and of course, it can change over time, and grow, and expand, and you need to make sure that you do it justice so that you don’t risk falling behind in the game. Your brand is also a big part of what pulls in an audience and gives you those leads that potentially turn into sales, so it’s so important that you keep a regular watch, and make any changes when you deem necessary in order to stay current and trendy, and unique.


7 Ways To Crush Your Next Recruitment Drive

In business, you’re always going to want to make sure that you have the best possible tools at your disposal. One of which will always be your team. Because the people you have around you really matter. If you want your business to become the best it can be, then your team needs to be the very best that they can be. While there are several factors that go into making that happen, you quite often need the best possible candidates in the first place. And this can be tough. Because recruiting isn’t always that easy to get the hang of. Instead, it can sometimes take a lot of trial and error to see what is actually going to work out best for you.


Keeping Your Customers Happy

Keeping your customers happy is essential in making money and keeping your business alive. Customer satisfaction is non-negotiable, if customers aren’t satisfied, they won’t just leave you, they will tell everyone about their experience and then leave you for one of your competitors. According to the Harvard Business Review, 48% of customers who had a negative experience told 10 or more others, so it is as much about keeping your existing customers happy as it is about trying to get new customers.


Great Ways To Improve Your Confidence

Act confident and no one will question you.

It’s a mantra which many people use every single day to help them take charge of their lives and make an impression on the world. Confidence is a huge part of life and it is something which you need in order to live your life to the fullest. If you are a confident soul there is so much you can achieve in life, and today we are going to have a chat about the things you can do to make yourself more confident this year.


How To Bootstrap Your New Business

Today, thanks to the rise of digital entrepreneurship and technology making it easier and more socially acceptable for pretty much anyone to start a business, it’s definitely become a pretty common and easy thing to do.


Running Your Business More Productively

In a small business, productivity is crucial to success. In any business, wasting time can be a mistake which loses you money and effects morale. But, as a small business, even a tiny drop in productivity can be costly. However, it’s not as simple as merely deciding to run your business productively. Bad habits are quick to adopt but much harder to override. We become set in our ways. We go about our days with the same patterns, and when you and your team are used to working a certain way, becoming more productive and getting more done is difficult.


3 Areas Of Branding That You’re Probably Getting Wrong

Every business owner knows that branding is a vital part of their marketing campaign but not all of them know how to get it right. Building a good brand isn’t just about fancy logos, it’s about telling your potential customers who you are and what you’re about. A lot of businesses miss the point when it comes to branding and neglect very important elements of it. If you’re making the same mistakes, you aren’t going to get very far. These are the important branding elements that you can’t ignore.


Payment Leads The Digital Revolution

If you’re a business owner, chances are you’re well ahead of the payment revolution. Do you even remember the last time you used dial-up technology?

When we’re talking about payment, we’re talking about wallets and we could easily be talking about the digital version as easily as the one you keep in your back pocket. While debit and credit cards are not in any imminent danger of being phased out, could their popularity be on the wane? There are still plenty of marketing campaigns, with offers of deferred payment and low interest rates, but new technology threatens their ubiquity.


Improving your website by learning from a poor website

When it comes to a successful website, many website owners copy what the competition are doing. This is great if your competition is active and constantly running split tests to improve the conversion rate, but as we are always reminded: what works for another website may not necessarily work for your website also.


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