I see lots of articles about how to increase your email list, and how it can rapidly grow your business. I see the same messages from marketing gurus day in day out, the same promises made (how to grow your list to 1000! 3000! 10000!), many similar statistics quoted. Whilst growing a list is important, much of this discussion seems to overlook a really important factor when it comes to email marketing:
If your subscribers aren’t opening your emails, then your strategy isn’t working (more…)
I call it the website launch trap. It’s a problem many entrepreneurs fall into: they spend time and money building their perfect website, fine-tuning their product offering, getting traffic, and then…..wait a minute.
Where are my customers?
It can be so frustrating to an entrepreneur who has put their heart and soul into creating something from scratch. You know you have a fantastic product. You really believe in what they are doing. But people just aren’t buying it. And the longer this goes on, the more you start to doubt yourself:
I truly believe words can be powerful motivators. So if you want this to be your year of positive change, let the words in these 100 inspiring quotes guide you forward:
1. If you dream it, you can do it – Walt Disney
2. Don’t look back. You’re not going that way. – Anon
3. Do not look back and grieve over the past for it is gone; and do not be troubled about the future, for it has not yet come. Live in the present, and make it so beautiful it will be worth remembering. – Anon (more…)
Running an online business can seem overwhelming at times. As an entrepreneur, you wear many different hats. So it’s easy to get distracted from task to task. When that happens, chances are that you aren’t pushing your business forward as much as you could be.
So how do you stay focused? Well, one of the best things you can do for your business from the very outset is to have a clear plan ahead. Here, I’ll share with you the strategy that has been working brilliantly for me in my business, and I’ll also give you my own template I use to write and plan out my goals (scroll to the end for that). (more…)
Occasionally, a Facebook friend will send me a link: please like my Facebook page. I hate getting those requests. Makes me sound mean-spirited, doesn’t it? But it’s really not. You see, if friends or family really want to succeed in business and want to use Facebook to help them promote it, then the last thing they need is for me to up the number of likes to their page.
Of course you do. It’s human nature. None of us like to be critiqued, and we definitely don’t like to admit we are wrong (just ask my husband 🙂 ).
But as an entrepreneur, accepting criticism is one of the best things you can do for your business. Because the truth is, you won’t get your business right the first time you launch it. You’ll think you got it right. You’ll launch it and you’ll feel a burst of pride in your new baby. All your time, stress and hard work will have grown something that you are truly proud of, so its inconceivable that other people just might not like it as much as you. (more…)
If you’re a new business, or relatively new, I’m going to take a guess that social media is high up there on your to-do list.
I get no points for guessing that. It’s no secret that a prominent social media following can do wonders for a new business. Given the right circumstances, it can change the fortunes of a business overnight.
The problem is, how do you grow a social media following when you’re just starting out? (more…)
A website is a labor of love, isn’t it? You pour your heart and soul into everything you write, and you take your time to make sure the layout is just perfect. So it seems almost impossible to think that you can put all that hard work in, only to have your visitors forget about you minutes after they’ve left.
Unfortunately, that’s the truth. Think about your own experience when browsing the web. If I were to ask you now:
When I was on maternity leave, that urge became so strong, I made the leap. I left my well paid, full time job, and jumped into the unknown.
Whilst it’s been one of the best decisions I have ever made, it hasn’t been plain sailing. So I wanted to use this blog post to give you some honest thoughts about what it’s like to run a business when you’re on maternity leave (or simply when you have a young family), and how to go about starting your own part time business.