The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
Do you want more people reading your blog? Do you want to build your subscriber list? Do you want to make money from blogging?
Of course you do, why else would you have a blog?
You could just as easily be journalling in the privacy of your bedroom. Instead, you’ve chosen to publish to the world wide web.
So let me guess, you’ve slaved away perfecting your prose, editing and re-editing your work before finally hitting that submit button. But for all the work you’ve put in, I bet you’re not getting anyone reading your blog except for some family and friends who are obliged to. Am I right?
You see, I understand how important social media is for growing a business. I know it’s a great way to increase visibility of your brand. It’s a great way to connect with potential customers. It’s a great way to bring regular traffic to your website.
Messy tables, non-stop ringing phones, sporadic schedules, team management troubles, email beeps, and what not; an entrepreneur often has stacks work of finish. It can be quite difficult to manage all your tasks once your business in kicking-in and has finally started making profits. You don’t want to mess it up at this point of the cycle since this is a crucial stage in the business. Depending on your survival extinct, your business will pave its way into the market and make a mark with the grit you develop at this stage.
As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will. Your people are out there. So it behooves you to show up there, too, and start making money on Instagram.
Guest post by Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course
I want to begin this post by revealing a shocking statistic I uncovered in my own marketing efforts these past few weeks, because the whole point of this post is to convince you of the benefit of advertising on Facebook, and these statistics strengthen my point far better than my meagre writing could.
I compared, like-for-like, a Facebook ad campaign with a mobile ad campaign. The mobile ad campaign was 14 times more expensive than the Facebook campaign.
I’ve been fortunate enough to use two of the top landing page platforms in my business – Leadpages and Clickfunnels, and I wanted to give a review of the two products side by side, because I know that a good landing page tool is one of the most critical decisions for a new entrepreneur to make when they are starting up their business.
I’ll take you through some of my own results, what I’ve learned along the way, and some of the downsides.
The sales pipeline is one the most critical components to your business. However, many businesses often neglect it altogether. As companies continue to ride the digital wave, focusing on emerging techniques, it may be easy to fall behind in traditional processes like closing sales. Even if a business owner has a salesforce, they must be responsible for effectively training them and still perform business negotiations at a high level. In this article I will aim to help you better understand the process of effectively closing sales leads in your sales pipeline, and help improve your bottom-line.