August 2018 archive

From Little Business to Large Business in a Year: It Can Be Done

Your small business has been doing exceptionally well for the past few years; it has exceeded all of your expectations and has grown into an entity once could have only dreamed of. You have built up a loyal band of clients and customers, who are always willing to part with their money to gain your products or services. Recently, you have been thinking about how far your small business could actually go and whether expanding would be a good idea all round. You had always imagined yourself as a small business owner for life, rather than branching out and being a household name. Although you realise every business has to start somewhere, you never imagined you’d be making such plans so soon. Becoming a large business is the next item on your to-do list and realise there are many elements to this.

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Purchasing Premises: Three Things to Consider When Buying Commercial Property

Just like buying a home can save you on wasting money on rent and can improve your financial position, the same is true when it comes to premises for your business. Most companies start off renting which makes good sense, but if you’re doing well, turning a profit and plan on being in it for the long haul then it’s well worth looking to buy. Just like when you’re buying a property to live in, there are certain things to bear in mind when it comes to buying for your business. Here are a few things to consider to ensure you get it right.

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The Magic Of Morale: Simple Ways To Get More Out Of Your Team

team morale

In business, solo successes are rare. The magnates and gurus you see fronting investment-themed TV shows and doling out pearls of wisdom in interviews on morning radio haven’t got to where they are without the help of others. Most business owners rely on a team of people to get by. If you run a company, and you’re keen to get the best out of your team, it’s wise to understand the importance of team morale.

Morale has a massive impact on productivity in a startup. The sort of “creative genius” thinking you need from your staff is what will propel your business forward. If you feel like your employees could achieve more, here are some simple strategies to take on board.

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Refreshing Marketing With Smart Ideas

Marketing can be a difficult job to keep up for a long stretch of time. When you first enter the marketing scene there will be so many great ideas swirling in your mind and it can be truly amazing to be able to see your ideas coming to life on paper or online. However,the more of your great ideas that you use up, the less great ideas you have going forward, and this can lead to you feeling inadequate and unfit to make creative decisions. However, there are a few ways to inject some life into your marketing strategy this year which will allow you to really shine once more.

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Small Ways To Motivate Your Employees

Looking for a way to motivate your employees? Whilst you can offer big incentives such as bonuses and company cars, the smallest incentives can often be just as effective (and a lot less expensive). Here are just a few small and easy motivation tactics to spur your employees on.
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Clutching At Straws? The Last-Ditch Attempts To Promote Your Business

It can feel like the equivalent of banging your head against a brick wall, when you are trying everything at your disposal to make your business reach a new market, or you are attempting to push your promotions as far as they can possibly go, but nothing is working, promoting your business can feel incredibly frustrating. And so, it is at this point, we feel ready to give up, but is there anything we can do at a last ditch attempt to get our promotion campaigns match fit and get those all-important customers?

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Boost the Benefit You Get from Business Support Services

Some areas of your business are essential to do in-house. You want to make sure you have full control over them so that everything is completed to your satisfaction and is in line with your brand. However, there are always things that aren’t so important to do in-house. You might not want to spend the money on them, or perhaps you just don’t see the need for having permanent staff members to take care of them. For these things, it can often be useful to use various business support services. They can provide advice and assistance to fill in the gaps left by your in-house team.

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Say It Loud; Stand Out In A Busy Market

In today’s world there seems to be endless marketing messages vying for our attention, in fact, often we are so bombarded with marketing messages, social media notifications and other forms of advertising that we zone out – making it hard, as a business owner, to grab the attention of your audience, particularly in a crowded marketplace

This bombardment of content has contributed to a phenomenon known as information overload, which is something you need to be aware of, as a business owner, because a lot of times people are viewing content as “marketing noise” meaning they aren’t absorbing the message you’re trying to promote.

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Marrying New With Old: Reaching Out To A New Target Market (Without Sacrificing Your Existing One)

When you find the right audience for your product, it can feel like everything has clicked into place, and you’ve hit the motherlode. From there, you can either look at developing your products, or you can see if you are capable of reaching new target markets. Sometimes, people look at starting a new business, instead of expanding their current one, but if you are too attached to your baby to let it go at this point, reaching out to new target markets is the best way to improve on your business. How can you do this?

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