Keeping up to date with changing trends in the marketing world is essential if you want to appeal to as large an audience as possible. Digital marketing has become the norm for many businesses today due to the increasing number of users that utilize social media platforms now on a daily basis. So ensuring you make the most of these opportunities will be important for your business to remain afloat.
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As a result of the pandemic, podcasts surged in popularity throughout 2020, due to people having more time at home to listen to various shows. Over 155 million US people listened to a podcast every week whilst at least 24% of the population tuned in to more than one show. Advertising your business on a podcast will enable you to reach an extensive worldwide audience which will certainly help boost your brand awareness. It also provides a sense of authenticity if the author of the podcast is reading the advertising material themselves.
Social Media Marketing
Utilizing social media platforms is an efficient way to advertise your business without even needing to spend a penny. Setting up a business page on a social media platform such as Facebook, Twitter or Instagram is free to create and allows you to have access to a large worldwide audience. This enables you to create content geared towards your target audience.
Social Media Adverts
For a fee, you can pay the relevant social media platform to be able to appear in advertisements that pop up on people’s newsfeeds. Despite the user being able to skip the advert after a short time it still enables your business to be seen and for the consumer to be aware of your brand and logo. Platforms such as Tik Tok which have increased in popularity in the last year are a great way to create short and creative advertisements that will capture your consumers’ interest.
Through the help of a ppc agency they can help you establish ppc (pay-per-click ) marketing to boost sales and revenue for your business. Instead of utilizing a more organic way of attracting users to your site it allows the brand that is marketing their business to receive a fee when the link is clicked on. It is a relatively low-cost way of advertising your business with the potential to make a nice return, depending on how many consumers click on the link.
After your consumers have made a purchase from your company, enabling them to sign up for email marketing is a good way to encourage future business and keep them up to date with the latest products. It is also an efficient way to advertise the latest deals to appeal to your established customers and encourage them to spend money again.