The online business world in 2018 can feel like a tough gig sometimes. No sooner have you mastered a strategy to market your website, the goalposts change. Suddenly there’s a new tool/strategy/social media platform on the horizon that you *have* to learn. Doesn’t it sometimes feel like you are forever playing catch up?
I wanted to use this post to help entrepreneurs get away from that shiny object syndrome, whilst still acknowledging tactics that will work now – in 2018 – rather than in a good old days of the internet (when was that exactly?).
So here are my predictions for what is going to help your business succeed this year; solid proven, strategies that will help you avoid the fads and trends that can set you off path. (more…)
You’ve probably heard about the bloggers that have made a career out of their blog. Some claim to be earning twice the amount than they would at their regular nine to five job. You’ve also probably wondered how they have achieved such success. And how you can actually make money from starting your own blog. The short answer is yes, it’s more than possible to quit your nine to five and start a profitable job, and here’s how.
The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
For all you amateur bloggers out there, here are three questions for you. Do you want more people reading your blog? Do you want to build your subscriber list? Do you want to make money from blogging?
(This is a guest post from Jennifer Nini)
Of course you do, why else would you have a blog?
You could just as easily be journalling in the privacy of your bedroom. Instead, you’ve chosen to publish to the world wide web.
So let me guess, you’ve slaved away perfecting your prose, editing and re-editing your work before finally hitting that submit button. But for all the work you’ve put in, I bet you’re not getting anyone reading your blog except for some family and friends who are obliged to. Am I right?
Messy tables, non-stop ringing phones, sporadic schedules, team management troubles, email beeps, and what not; an entrepreneur often has stacks work of finish. It can be quite difficult to manage all your tasks once your business is kicking in and has finally started making profits. You don’t want to mess it up at this point of the cycle since this is a crucial stage in the business. Depending on your survival extinct, your business will pave its way into the market and make a mark with the grit you develop at this stage. One way you can do that is by making smart choices about the sort of tools every entrepreneur should have at their disposal.
If you want your blog to work for your business, then you need to have a strategy in place to make sure that every time you write, you’re creating the perfect blog post. In other words, your blogging should serve a purpose. In this blog post, I’m going to reveal:
Why a clear blogging strategy is essential to your business
I’ll introduce to you a concept called the Content Sales Funnel, and why it is important
Why traffic goals aren’t everything when it comes to blogging
The two options you have to choose from when writing any blog post
When I first starting running a business online, one of the most enlightening exercises I carried out was when I took steps to figure out who my customer was and what they wanted from me (spoiler: it wasn’t what I thought).