Most marketing strategies involve getting in people’s faces. However, some marketing tactics are plain annoying and could be driving customers away rather than attracting them. Here are just a few annoying digital marketing tactics that are best avoided.
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Keyword stuffing
Adding keywords to your website can help to increase your search engine rankings, but you should avoid stuffing your website with keywords. Obvious overuse of the same keyword is likely to be distracting and could be annoying to people that are visiting your site. It could even harm your search engine rankings – many search engine algorithms negatively rank websites if they use the same keyword excessively. Your best option is instead to pay a professional company to boost your search engine rankings. Agencies such as https://www.irishmediaagency.ie are able to execute various SEO tactics to get the results you need. Keywords tend to only be a small part of SEO.
Pop-up abuse
Pop-ups can force people to notice certain information on your website, but they can be incredibly annoying. Allowing too many pop-ups to load when visiting your site may even cause people to leave your site out of frustration. Pop-ups can be effective when used sparingly. You may be able to make them less invasive by triggering them to pop-up after a certain amount of time spent on your site. Make sure that the content of these ads is also interesting – save them for your best deals and your most exciting products. This site https://entreresource.com offers some more tips on making pop-ups less annoying.
Email spamming
Sending out mass unsolicited emails can also come across as annoying – especially if you’re then sending follow up emails. Such emails may even end up in people spam folders where they’re not read, making them ineffective. If you’re signing up people to mailing lists without their permission, you could even be breaking the law. Try to use targeted emails that are personalised to the people you are sending them to, unless you’re mailing to people who are already part of a mailing list. This will ensure that people read your emails and they’ll likely be less annoyed by them.
Clickbait
There’s nothing wrong with blog post title or email subject line that grabs people’s attention, so long as it delivers its promise. Telling lies or bending the truth to get people to click on things is known as clickbait and it could do nothing but annoy people. When creating titles and subject lines, use exciting language but avoid using overly exaggerated claims. This site https://unbounce.com suggests a few great ways to get people clicking on your content without resorting to clickbait.
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