The Basics Of Local SEO

All businesses are local, even if they are also global. That is to say, your business is located somewhere in the world. Over the past few years, it has become increasingly obvious that a business needs to focus as much on its local advertising as anything else if it is to become successful. With the increasing focus on Search Engine Optimization (SEO) coupled with that local approach, it’s no great surprise that local SEO has come out as one of the primary means of boosting a business’ appeal.

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Local SEO works somewhat differently to other SEO tactics you may be aware of, and it requires a specified and dedicated approach to make it work. At first, you will need to learn all of the basics of local SEO, including how to optimize URLs title tags, headers, meta description and content, and how to open a ‘Google my Business’ page – one of your most useful tools when looking into local SEO.

In fact, there are nine, clearly demarcated steps that you need to take, and the more you know about the specifics of these steps, the more likely it is that your local SEO will be a profound success. If you want to find out what those nine steps are, and to learn about them in some detail, you can take a look at the following infographic. This includes everything you need to know to get started with creating your local SEO, and starting to improve it. It could be one of the best things you have ever done for your business.

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Infographic by: local SEO basics

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