No matter what type of business you run (or are thinking about setting up), you need a website. This is especially true if you are primarily selling online, although offline business owners should create a website for selling and marketing purposes too.
This is a contributed post. Please refer to my disclosure for more information.
Within the creation of your website, you need to think about the content you will include. You should ask yourself:
- What content will add value to the customer experience?
- What content will encourage them to buy from me?
As answers to both of those questions, we believe the following types of content are key.
#1: Add video content
According to Mashable:
- Videos on your landing page can increase conversion rates by 86%
- 44% of customers will purchase more products on your site if it includes promotional videos.
- Customers will stay longer on your site if you use videos.
So, make videos a part of your marketing strategy. They will benefit both you and your customers, especially those site visitors who are unwilling to read through reams of text about your products.
You can find some excellent examples of video content at Big Commerce, so view those they have highlighted, and learn from the ways the videos within have been used for marketing purposes.
#2: Add relevant product information
It doesn’t matter what kind of products you sell, your customers still need to know enough about them before making a purchase. When buying clothes, for example, they will need to have a size guide to hand, and if buying technology, they will need to know that it suits their purposes.
Videos are a great way to relay product information, especially if they come in the form of a hands-on tutorial. Photos of your products taken from different angles can also be helpful. Explanatory text, infographics, and technical diagrams are useful too.
Valve supplier Tameson has done a great job when explaining their products to their customers. They sell valves, hoses, and a range of other industrial items that could be complicated to understand for the average person, but they have implemented videos, diagrams, and informational text pages as a way of making life easier for their customers.
Another good example is Love Hair, a beauty website that uses videos alongside ingredient information, listed benefits, and promotional text to encourage their site visitors to buy from them.
Follow their examples when providing product info on your website, as the more your customers know about your products, the more likely they are to buy from you.
#3: Create a blog
If you want to keep customers on your website for longer, add a blog. By giving them something to read (alongside any relevant photos), they will engage more with your business.
Within your blog posts, you should tell stories that promote your products, write articles that highlight your skills in business, and link your customers to the relevant pages where they can buy what you are selling.
With the right blog post, you can gain your customer’s trust and encourage them to buy from you. This is especially true when you interact with your customers when they comment on your posts and when you answer any questions they might have about your business or your products.
Check out our tips on crafting the perfect blog post, and learn from the examples of successful blogs that can be found on other websites.
To learn more, browse the internet, and learn from what other businesses have done. And take note of your own online experiences, because chances are, you will have bought something online based on the content that you have experienced when searching for the products you use in your life.