When your small business operates online, it’s extremely important that you direct as much traffic as possible to your web page. After all, the more traffic you direct to your landing page, the larger the number of people who will browse what you have to offer, and the more likely you are to get goods or services through the checkout process, making a profit. So, here are a couple of things that you can do to get as many visitors onto your web page as possible!
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You might feel sick of business acronyms by now, but SEO really is one that you should pay attention to. It stands for “search engine optimisation” and is a commonly used business practice with the end goal of directing as much traffic to your page via search engines as possible.
Now, you might not have considered the importance of search engines to commerce before, but think about how the majority of consumers make their way to browse products online.
More often than not, they won’t know exactly what they want. Instead, they will input broader search terms into a search engine and opt for one of the top results.
No matter what you sell – clothes, tech products, books, beauty items – this is the most likely way that people will make their way to your site. Now think of how important appearing in those first few results is. When people use search engines, it’s extremely unlikely that they will click beyond the first few results, never mind trailing through the second, third, fourth, or any other number of pages. The higher your result, the more clicks your link will get, and the more people will be directed to your site.
Engage with professional search engine optimisation services to make the most out of this process. Sure, you may be able to learn the ins and outs of SEO yourself, but you can take that attitude towards pretty much any profession if you dedicate all of your time and effort to it. Outsourcing to professionals allows you to benefit from their years of study and expertise in the area!
Redirect Through Social Media
Social media is now one of the biggest tools out there when it comes to directing the general public’s attention to a web page. While your feed can showcase and advertise your products, you can include a direct link to your website in your social media pages. This will help people to find where they can directly purchase the goods that your feed is actively showing off! It’s generally best to post this in the bio area, where it’s easily accessible, but remember to remind users that your link is in your bio through captions on popular posts.
As you can see, directing traffic to your website takes work, but it’s more than worth the effort! So, get started on your venture to building visitors sooner rather than later!