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Posts Tagged ‘Strategy’

Starting an online business soon? Here are my predictions for how to succeed in 2018

how to succeed starting an online business in 2018

The online world can feel like a tough gig sometimes. No sooner have you mastered a strategy to market your website, the goalposts change. Suddenly there’s a new tool/strategy/social media platform on the horizon that you *have* to learn. Doesn’t it sometimes feel like you are forever playing catch up?

I wanted to use this post to help entrepreneurs get away from that shiny object syndrome, whilst still acknowledging tactics that will work now – in 2018 – rather than in a good old days of the internet (when was that exactly?).

So here are my predictions for what is going to help your business succeed this year; solid proven, strategies that will help you avoid the fads and trends that can set you off path.
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(Guest post) The Latest Trends In Digital Marketing

trends digital marketing

The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.

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Top Tips For Staying Focused On Your New Business

top tips for staying focused on your new business

If you’re an entrepreneur, let me ask you a question:

What have you achieved today on your business?

It seems like an innocent question. If entrepreneurs have one thing in common, it’s that we’re dedicated to our cause, so I’m sure your day has been filled with a variety of business tasks.

But working on your business, and achieving something with your business, are two different things. That’s a lesson I learned the hard way, and it’s one I want to share with you in this post.
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Is This Habit Actually Sabotaging Your Business Success?

business success

I’m not one to typically write about ‘soft’ topics like emotions. But this post is close to my heart because it’s something I have struggled with. And I know from speaking to customers and from speaking to associates that it is far more common that people realize, even if we don’t want to admit to it. It is the feeling of being overwhelmed. I want to talk about what it feels like to be overwhelmed at the start of your business journey, why it can be so damaging to your progress, and what you can do about it.
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Rapidly Growing Your New Online Business: Free Planning Template

new online business

Running an online business can seem overwhelming at times. As an entrepreneur, you wear many different hats. So it’s easy to get distracted from task to task. When that happens, chances are that you aren’t pushing your business forward as much as you could be.

So how do you stay focused? Well, one of the best things you can do for your business from the very outset is to have a clear plan ahead. Here, I’ll share with you the strategy that has been working brilliantly for me in my business, and I’ll also give you my own template I use to write and plan out my goals (scroll to the end for that).  (more…)

Entrepreneurs: Do This One Task Today To Help Your Business Succeed

business succeed

One of the best things you can do to grow your business is to form a network online with other business women. I’m part of one, and it’s probably helped to grow my business more than anything else. On top of that, having peers to talk to about your fears, hopes and dreams is something that is invaluable during moments in your business where things do seem difficult or challenging.

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Here’s An Easy Competitive Advantage That Most Startups Miss

competitive advantage

Excellent pre-sales is an important thing to master for your business, and here’s why:

Most service businesses do it badly

So think of pre-sales this way. If you can master customer excellence, you immediately have a competitive advantage.

But what makes a great customer experience during the pre-sales phase? Here’s a guide to the most important factors you need to consider:

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