When you started your online business, employment might not have crossed your mind. That’s stuff for the big businesses, isn’t it? You’re just doing your thing and finding your own financial path. And, for as long as a few years, that might have served you well.
But, there may come a stage when you can’t avoid employment any longer. Before you roll your eyes, consider that this is a good thing. If you need to take someone else onboard, it’s a sure sign your business is soaring. And, isn’t that what all entrepreneurs want?
Although we are all increasingly doing business online and e-commerce is booming where bricks and mortar stores are not, in many cases, there are still plenty of things that online retailers can learn from retail shops in the real world.
As a smaller, new business it can be difficult to keep up. Customers tend to like shopping with bigger companies or brands they have used before, as they know they’re likely to have a good experience, and any issues will be put right quickly. It can be difficult to encourage them to take a chance on you, however there are things you can do to put the odds in your favour. Here’s how you can keep up with your more established competition.
No matter what stage in your career you are at, marketing is pivotal. No matter whether you are starting your first online business or your company has been up and running for several years now, you need to make the most of all leads that present themselves. The Internet has changed the face of networking. If you are to master this important art and take your online business to the next level, you need to make sure you avoid the common mistakes that a lot of people make, which are covered in further detail below…
This is a contributed post. Please refer to my disclosure for more information.
The online world can feel like a tough gig sometimes. No sooner have you mastered a strategy to market your website, the goalposts change. Suddenly there’s a new tool/strategy/social media platform on the horizon that you *have* to learn. Doesn’t it sometimes feel like you are forever playing catch up?
I wanted to use this post to help entrepreneurs get away from that shiny object syndrome, whilst still acknowledging tactics that will work now – in 2018 – rather than in a good old days of the internet (when was that exactly?).
So here are my predictions for what is going to help your business succeed this year; solid proven, strategies that will help you avoid the fads and trends that can set you off path. (more…)
The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.
I’m not one to typically write about ‘soft’ topics like emotions. But this post is close to my heart because it’s something I have struggled with. And I know from speaking to customers and from speaking to associates that it is far more common that people realize, even if we don’t want to admit to it. It is the feeling of being overwhelmed. I want to talk about what it feels like to be overwhelmed at the start of your business journey, why it can be so damaging to your progress, and what you can do about it. (more…)
Running an online business can seem overwhelming at times. As an entrepreneur, you wear many different hats. So it’s easy to get distracted from task to task. When that happens, chances are that you aren’t pushing your business forward as much as you could be.
So how do you stay focused? Well, one of the best things you can do for your business from the very outset is to have a clear plan ahead. Here, I’ll share with you the strategy that has been working brilliantly for me in my business, and I’ll also give you my own template I use to write and plan out my goals (scroll to the end for that). (more…)