In today’s world there seems to be endless marketing messages vying for our attention, in fact, often we are so bombarded with marketing messages, social media notifications and other forms of advertising that we zone out – making it hard, as a business owner, to grab the attention of your audience, particularly in a crowded marketplace
This bombardment of content has contributed to a phenomenon known as information overload, which is something you need to be aware of, as a business owner, because a lot of times people are viewing content as “marketing noise” meaning they aren’t absorbing the message you’re trying to promote.
When you find the right audience for your product, it can feel like everything has clicked into place, and you’ve hit the motherlode. From there, you can either look at developing your products, or you can see if you are capable of reaching new target markets. Sometimes, people look at starting a new business, instead of expanding their current one, but if you are too attached to your baby to let it go at this point, reaching out to new target markets is the best way to improve on your business. How can you do this?
Running a business is not easy at all. There is always so much to think about. Your marketing strategy, where the next sales are coming from, the website content, the customer experience. But as a business grows so does your team. You may outsource at times but you also might end up having staff of your own. But does this present a whole new set of responsibilities now that you are an employer? The answer is yes. However, having people working with you towards the end goal can actually freeze up some time for you to focus on where your strengths lie in terms of moving the business forward and making it the success you imagined and hoped it would be.
There was once a time that marketing referred to the use of advertising your business in the newspapers and the local community. Now, marketing is largely done in a digital way and as it isn’t something that is going to go out of fashion any time soon, it’s got to be done right if you hope to have success with your small business venture. The internet is a big place, and yet when you carve out your digital space in the right way, you’re not going to get lost among a sea of competitors. Investing in your digital marketing will always be a good idea in business, but that doesn’t mean that you are an expert. Here’s the thing, though: it’s okay to not be an expert!
If you have an online business, you’re someone who’s living and operating with the best of what the 21st century has to offer. Almost everyone is online, and you can reach all of these people if you direct your marketing accordingly, and you can form your own cult following overnight when something you make or wrote goes viral. There’s so much possibility, and anyone who doesn’t use the net to expand their horizons is missing out!
Small businesses look to big companies and see one thing: success. On the whole, they have everything SMEs want, from the money and the fame to the power. Their brand is global whereas yours is starting off and struggling. Do you seek guidance, though? No, because it’s tempting to see huge corporations as out of reach. There is nothing to learn when you are playing in different divisions. An Apple strategy isn’t going to work for a local corner shop.
The online world can feel like a tough gig sometimes. No sooner have you mastered a strategy to market your website, the goalposts change. Suddenly there’s a new tool/strategy/social media platform on the horizon that you *have* to learn. Doesn’t it sometimes feel like you are forever playing catch up?
I wanted to use this post to help entrepreneurs get away from that shiny object syndrome, whilst still acknowledging tactics that will work now – in 2018 – rather than in a good old days of the internet (when was that exactly?).
So here are my predictions for what is going to help your business succeed this year; solid proven, strategies that will help you avoid the fads and trends that can set you off path. (more…)
When you started your online business, employment might not have crossed your mind. That’s stuff for the big businesses, isn’t it? You’re just doing your thing and finding your own financial path. And, for as long as a few years, that might have served you well.
But, there may come a stage when you can’t avoid employment any longer. Before you roll your eyes, consider that this is a good thing. If you need to take someone else onboard, it’s a sure sign your business is soaring. And, isn’t that what all entrepreneurs want?
In the business world, speed is of increasing importance. We live in a world where everything is instant. We expect to log on to a website and have all the information we need straight away, we can order goods online and have them with us within a few hours, and we’re getting used to it. We’ve become impatient, and we want things to happen fast. If you run a small sales business, it can be hard to keep up with the bigger companies offering super-fast service and 2-hour delivery windows. But, if you want to do well, it’s essential that you do your best. Here are some improvements that you can make to speed up your business.
Although we are all increasingly doing business online and e-commerce is booming where bricks and mortar stores are not, in many cases, there are still plenty of things that online retailers can learn from retail shops in the real world.