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(Guest post) The Latest Trends In Digital Marketing

The amount of consumers that prefer shopping online hoping to find best deals and bargains is increasing day by day. Today, with traditional media declining in importance, companies look towards online tools as an integral component of marketing strategies. Undeniably, the media landscape and marketing has changed in fundamental ways that are long lasting, as digital marketing is expected to continue its rapid growth.

It is imperative that businesses rely on the latest digital marketing tools and techniques to improve the value proposition for the customer and to compete effectively with one another. If you’re new to the whole entrepreneurship deal, then you might want to know about the main trends/tips for online marketing. The most basic and the important ones are:

Blogging:

Starting a blog is the cheapest and fastest way to introduce and announce new products. Platforms blogs can be used effectively to establish a conversation with the consumer. User generated content in blog, such as comments, video comments and product reviews lead to a better perception of the brand.
So, write loads of blogs, hire writers if necessary and use effective keywords & make sure to have a strong SEO base for your webpage(s).

Social Networking:

Undoubtedly, customer-focused approach can be best achieved through social networking. Social media has become a popular marketing medium and is being used to promote products/services and customer engagement by different brands and companies. Make a Facebook and a twitter page for your brand/company. Promotion isn’t the only benefit of social networking; you get first-hand customer-reviews as well.

Transparency:

Transparency aka “full disclosure” of a company’s assets, price of services, etc. is a good way to gain customer’s trust.

Interactive Content:

Make the content on your webpage interactive. Animated quizzes, etc. enhance customer engagement.

Hire Brand Advocates:

Approach your regular customers and hire them as brand advocates online. It’s a good way to ensure customer’s loyalty.

Email marketing!

Electronic mail isn’t dead! Send updates about new offers from your brand/company to the subscribed customers every now and then!

Conduct Surveys:

Once you’ve gained a strong audience on your company’s webpage, it’s time to conduct online surveys. These will help you to easily gain customer feedback.

New Methods of Payment:

Keep an eye on new methods of payment (such as EVM credit cards, 2015) and analyze which method would be most convenient for your customers and for yourself.

Paid Advertisement:

Attracting customers online through organic SEO is all good, but it doesn’t hurt to go for paid advertisements! Do a little research on which sources you can use to advertise online.

Segmentation:

Segment your traffic – Keep an eye on the flow of visitors on your webpages and the user behavior. For this purpose, you’ll find tools like Mixpanel, Google Analytics, KISSmetrics, etc. quite useful.

Most marketing campaigns are now taking the digital route because it is a much cheaper and easier way of advertisement and demonstration. The key to successful marketing is to approach as many people as possible, and the best way to do that in today’s world is to use the internet as a medium.

Author bio:

Anny is an editor at dissertation globe which is one of the leading UK dissertation writing  and Write my dissertation company of UK. Anny  has the years of experience in the field of academic writing and editing. She is very professional in her work and have many happy clients across the globe. She also loves to write about general topics which are of great aid to students

 

 

9 Comments on (Guest post) The Latest Trends In Digital Marketing

  1. Sam
    March 18, 2016 at 7:54 am (2 years ago)

    Totally agree, Anny! Thanks for sharing. It’s what we’ve been doing for years really, just in a different medium!! I love this post and your concept of context. Keep going on!!

    Reply
  2. Elise Forsyth Mort
    May 6, 2016 at 12:53 pm (1 year ago)

    I saw an interesting quote earlier that said something along the lines of ‘Conversation is king, content is just something to talk about’.
    I think that sums up how our team are approaching 2016 – yes we have a focus on content marketing, but the purpose of that is to start conversations with our audience. We find them within niche communities and through work that we do with partners and associations. It’s important for us in 2016 to facilitate more discussions with our audience. That involves a real mix of the techniques above.

    Reply
  3. katejohnson
    August 4, 2016 at 1:10 pm (1 year ago)

    Hye…buddy…
    I really appreciate your work…keep posting…
    Digital marketing strategy begins with a thorough understanding of the business strategy and its measure of success…
    keep posting…
    Have a nice day ahead!!!!

    Reply
  4. Morgan
    September 12, 2016 at 9:40 pm (1 year ago)

    You’re so right! Developing your content well is crucial to your success in digital marketing. It’s really important to be creative with your work; it will definitely make it standout among competitors. Nice pointers! Thanks so much for the help!

    Reply
  5. Digital agency
    December 15, 2016 at 7:06 am (10 months ago)

    now very much in digital marketing have started to target the quality of their performance

    Reply
  6. Elise Forsyth Mort
    February 16, 2017 at 6:35 am (8 months ago)

    Hi,

    I really like your post. It is very informative.

    It is the perfect solution for any company which is looking out to increase its revenue by attracting more consumers. Now digital marketing is basically another form of advertising your company’s products.

    Where as other traditional advertising methods use newspapers, flyers and billboards, digital marketing just needs electronic devices such as the radio, television, mobile phones and the internet.

    Keep sharing more!!

    Regards
    Elise Forsyth Mort

    Reply
  7. Krishnaveni
    June 10, 2017 at 7:43 am (5 months ago)

    thanks a lot ,Good info

    Reply
  8. laxmi
    June 19, 2017 at 9:49 am (4 months ago)

    Hiring Brand Advocates it is new fact i get to know through through your post .Can u explain in detail

    Reply

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