After a long process of designs, prototypes, focus groups and tweaks, your new product is finally ready to launch. But how can you make sure that people get excited about it and your sales are high from day one?
This is a contributed post. Please refer to my disclosure for more information.
A product launch event is one of the best ways to build hype about a product and let customers see it in action. You should get a lot of sales at the event itself and it will create enough excitement that word of mouth will kick start sales. A product launch event isn’t a replacement for other marketing channels and you will still need to invest in things like social media and paid ads if you want to see sustained sales, but it’s a great way to put your new product on the map. Unfortunately, a lot of people make big mistakes when planning their event and it ends up being a flop. These are some of the biggest mistakes people make with their product launch events.
Not Having A Theme
It is important that you theme your event so it sends a cohesive brand message that reflects the product and the target audience. The product itself is important but you also need some great point of purchase displays to act as an exciting backdrop for the product. Check out https://isiglobal.co.uk/pop-display/ to find out more about point of purchase displays. You also need to make sure that the general decor of the event reflects the product and resonates well with the kind of customer that you are trying to attract. When you are deciding on the theme, it’s important that you think about what you want the purpose of the event to be. Do you want a simple launch event or are you trying to create an immersive experience? It’s important that you get the theme right or the event will not be memorable.
Inviting Anybody And Everybody
Once you have a date for your event, you need to start reaching out to potential customers and inviting them along. But it’s important that you go for quality over quantity because inviting people outside of your target market is a waste of time and resources. It’s important that you build up a buyer persona so you know exactly who your target audience for the product is. That way, you can target your marketing efforts and make sure that your event is filled with people that are likely to buy the product. If you spend your time reaching out to people outside of your target market, you will struggle to fill your event venue.
Not Documenting The Event
Not everybody will be able to make it to your event but that doesn’t mean that they should miss out. It’s important that you document your event and post it to social media. This will broaden your reach and ensure that even people that aren’t able to attend on the day will still get excited about your new product. Check out https://www.lemonlight.com/blog for some great tips on creating amazing videos of your event to post on social media afterwards.
If you want your product launch event to be a big success, it’s important that you avoid these common mistakes.
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