If you are thinking about doing paid advertising, you are probably considering how to design your ad. So let me ask you a question: are you designing it to look beautiful? Or are you designing it to work for you?
I love fashion and lifestyle magazines. Whenever I travel, I’ll buy two or three at the station or airport to keep me occupied for the journey. And if you flip through any of these magazines you’ll see some stunning ads full of beautiful models, gorgeous locations and elegant typeface.
So it is tempting to create ads that showcase beautiful design, your stunning logo, and inspiring images. But before you do so, read this article. I will explain why beauty isn’t everything when it comes to advertising online.
One of the best things you can do to help your business succeed is to form a network online with other business women. I’m part of one, and it’s probably helped to grow my business more than anything else. On top of that, having peers to talk to about your fears, hopes and dreams is something that is invaluable during moments in your business where things do seem difficult or challenging.
If you are currently writing a budget for your startup and wondering: how much does a new website cost? here is some data for you. I have broken it down into the three most common options available to new startups.
It’s worth noting: this is based on my own previous experience working in agencies and drafting quotes for new clients.. Hopefully, a behind-the-scenes glance into how these things are calculated will arm you with a bit of knowledge before you approach your own shortlisted suppliers.