While a lot of businesses are questioning the art of advertising their business in the digital marketing world, you need to remember that digital marketing isn’t the only way to market consumers (or businesses). You need to remember that advertising gets on consumers’ nerves, and some people even have ad blockers on their phones and computers. Even with email marketing, if you’re not on the consumer’s address book/ contact list, then your emails might be going to spam.
This is a contributed post. Please refer to my disclosure for more information.
So, needless to say, it’s getting more challenging to reach out to consumers in the digital sphere because a lot of them are intentionally ignoring and avoiding ads wherever they can. While this may be the truth, this isn’t the end-all-be-all of marketing. Sometimes, the best way to go is old school. Have you ever heard of an out of home ad agency?
This essentially ties into traditional marketing, a form of marketing that businesses and consumers alike can’t ignore. Those posters you see on the metro, the billboards out the roads, ads heard on the radio, these are all targeting you when you’re out of your home. You honestly can’t go wrong with it, either. So, here’s why you should look into investing in an out of home advertising style for your business!
People Can’t Ignore It or Avoid It
This is one of the biggest reasons why it’s so powerful and why it should be embraced in the first place! No one is going to be able to avoid it or ignore it. Sure, someone can walk right past it; that’s fine. But it’s not like it is online; they can’t use ad blockers for this. People are still going to be exposed to your ad, any ad for that matter. While there are some forms of traditional marketing that have become stale, this has definitely not, and this is still going to be very impactful.
You Can Count on Brand Awareness
When it comes to advertising, there is never a guarantee of more sales, but you can still expect more awareness. Sometimes, all you really need is awareness. Unlike digital ads, which can be blocked, skipped, or viewed by bots, out-of-home advertising can reach real people in their everyday lives. It offers the perfect blend of traditional marketing tactics and technology. Creative campaigns can make your brand stand out in a crowd. Incorporating interactive elements in your outdoor ad can also help you reach new customers.
However, you must ensure that the ad has a clear message that resonates with your target audience. For example, a billboard featuring a caffeinated beverage is not the right message for an older demographic. You also need to keep in mind what type of advertising you want to do, such as just billboards and posters, or would you want to try to have fun with it, like a more interactive experience?
It’s Pretty Affordable
While years ago, it might have cost an arm and a leg to even get one poster up of your business, that’s simply no longer the case. For the most part, they’re not nearly as high in demand as digital marketing is, and this alone can actually be great for you (especially if you’re on a tight budget).