What a time it is to be alive! The digital age has not only allowed us to stream hours of content into our homes, talk face to face with people on the other side of the planet and order cuisine from around the world with just the tap of a screen, it’s also proven a tremendous boon to those who yearn for the entrepreneurial life. The digital age has transformed the world of small business in a number of ways. Above all, it has provided hard working, ambitious and imaginative people more means than ever through which to build and grow their very own online business. Whether your enterprise exists solely in the digital realm or whether you have a physical presence on the high street or even if you’re just a freelancer working from home it’s essential to build an online presence for your business.
Posts Tagged ‘Branding’
Small businesses look to big companies and see one thing: success. On the whole, they have everything SMEs want, from the money and the fame to the power. Their brand is global whereas yours is starting off and struggling. Do you seek guidance, though? No, because it’s tempting to see huge corporations as out of reach. There is nothing to learn when you are playing in different divisions. An Apple strategy isn’t going to work for a local corner shop.