If there is something that all business owners need to be concerned about today when it comes to their online presence, it is user experience. If you are not offering an exceptional user experience, you are not going to be unleashing your full potential online. It is critical that you recognise that user experience is something you need to work on and continue to work on. You cannot merely design a website, and then forget about it. With that being said, read on to discover the signs that your website is currently offering a poor user experience.
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You do not rank high for your most important keywords
The first sign that you are providing a poor user experience is if you fail to rank high for your most critical keywords. If your most vital keywords do not generate traffic, this means that your marketing efforts are completely off the mark. You are using the wrong keywords and your content lacks relevancy. Optimisation requires a bit of effort but it is a necessity.
Your website does not operate well on mobile phones and other smaller devices
Another indication that your website is failing to the hit the mark is if it does not look good on smaller devices and it does not operate effectively on such platforms. The importance of responsive web design in 2018 cannot be undervalued. Gone are the days whereby this was considered a luxury; it is now a necessity. The vast majority of people today actually use their mobile phones to browse the web, and so you are missing out on a huge number of potential clients.
You are still using Flash and Java on your website
In addition to the points that have already been mentioned, if you are still using Flash and Java elements on your website, it is most certainly time for a re-design. This indicates that you are way, way behind on the times. Flash is not even supported by Chrome now. Furthermore, mobile phones can most certainly not handle software like this. The web has moved on from these days, and you now need to move on.
You have been getting a lot of spam mail, as well as warnings of an attack
This is something that probably does not require a lot of explaining. However, if you are having a lot of security errors on your website, there is a big problem. You only need to look on the Internet to discover the wealth of data breaches that have occurred over the past few years. If you leave yourself wide open to an attack due to your outdated website, you could find that your business ends up in tatters. A data breach cannot only ruin your reputation but leave you with a huge amount of money to pay out in terms of fraud losses, fines, compensation and more!
Your website looks old-fashioned and out-of-date
You are attached to your website, so it can be hard for you to say whether or not it looks outdated and out of fashion. This is why it is a good idea to enlist a few friends and ask for their honest opinion.
Your website does not load quickly
Last but not least, this is the final indicator that your website is not providing a good user experience. If your website is slow to load, you are only going to end up frustrating visitors. This will result in them hitting the back button and going elsewhere. The good news is that there are many different ways you can speed up your website, from removing large media files to changing your host provider.
If you have noticed any of the signs that have been mentioned above, there is no denying that your website is failing to hit the mark. This is not said to panic you. You simply need to take a step back and look at your website and what it is offering your customers and potential customers at the moment. You need to look for ways to improve the user experience your website provides so that you can deliver more. Not only will this help you to boost the service you provide, but it will enhance your search engine optimisation efforts as well, leading to increased visibility online.