Can you name one business that isn’t on social media?
Indeed, social networks can give brands a voice to reach out to their market and show off their personality; it also encourages customers to interact with their favorite businesses. The Internet never forgets what happens in the online world. Small companies can become an overnight success if they understand how to play the social media game. And big businesses can suddenly hit a wall of criticism for failing to maintain a healthy social media presence. In a world where a tweet can make or break your brand, it’s vital to understand how to navigate those troubled waters.