There was once a time that marketing referred to the use of advertising your business in the newspapers and the local community. Now, marketing is largely done in a digital way and as it isn’t something that is going to go out of fashion any time soon, it’s got to be done right if you hope to have success with your small business venture. The internet is a big place, and yet when you carve out your digital space in the right way, you’re not going to get lost among a sea of competitors. Investing in your digital marketing will always be a good idea in business, but that doesn’t mean that you are an expert. Here’s the thing, though: it’s okay to not be an expert!
Posts Tagged ‘Social Media’
When your small business operates online, it’s extremely important that you direct as much traffic as possible to your web page. After all, the more traffic you direct to your landing page, the larger the number of people who will browse what you have to offer, and the more likely you are to get goods or services through the checkout process, making a profit. So, here are a couple of things that you can do to get as many visitors onto your web page as possible!
Small businesses look to big companies and see one thing: success. On the whole, they have everything SMEs want, from the money and the fame to the power. Their brand is global whereas yours is starting off and struggling. Do you seek guidance, though? No, because it’s tempting to see huge corporations as out of reach. There is nothing to learn when you are playing in different divisions. An Apple strategy isn’t going to work for a local corner shop.
This is a guest post from Toofame – and a huge thank you to them for passing this on to me. It’s a super-helpful step by step guide to growing an Instagram following, and if that’s something you are currently struggling with you are going to find this guide extremely useful. Enjoy!
In this guide, we’ll show you, step by step, how you can make money on Instagram by creating, growing and finally monetizing your Instagram accounts.
In fact, you’ll get to see the process we used for growing more than 1437 Instagram accounts for Toofame
So, if you want to learn how to build your Instagram accounts properly, avoid being banned and earn money out of it, you’ll love this guide.
Twitter is unfashionable as a traffic source nowadays, but it really shouldn’t be. In fact, not only can you get decent Twitter traffic, but it tends to be really good quality. Plus, why put all your eggs in one basket when it comes to your traffic sources?
When people click out of Twitter to read a blog post you’ve just recommended, they tend to take the time to read it and then share it straight away on Twitter if they find it useful. So, you get engaged readers and you get shares.
When it comes to social media traffic, my Google Analytics have been eye opening recently. Twitter has been steadily on the rise. 40% to be exact, over the past few months. So I wanted to share with you the four changes I’ve made to my approach on Twitter that have helped me achieve that.
If you are an experienced Instagram blogger, you already know how difficult it is creating the perfect captions. Post writing is easy. However, the main challenge beginners have is creating the caption. The question is should they write captions in a friendly or professional tone? What about using emojis and hashtags? How should one go about it?
So whether you are a blogger or promoter, this beginner guide will help you create the perfect caption that will look as good as your picture. Let’s get to it!
The online world can feel like a tough gig sometimes. No sooner have you mastered a strategy to market your website, the goalposts change. Suddenly there’s a new tool/strategy/social media platform on the horizon that you *have* to learn. Doesn’t it sometimes feel like you are forever playing catch up?
I wanted to use this post to help entrepreneurs get away from that shiny object syndrome, whilst still acknowledging tactics that will work now – in 2018 – rather than in a good old days of the internet (when was that exactly?).
So here are my predictions for what is going to help your business succeed this year; solid proven, strategies that will help you avoid the fads and trends that can set you off path.
I have a confession.
I’m a lazy social media poster.
You see, I understand how important social media is for growing a business. I know it’s a great way to increase visibility of your brand. It’s a great way to connect with potential customers. It’s a great way to bring regular traffic to your website.
As long as you haven’t been living under a rock the past couple years, you’ll know that Instagram should be a key component to your online marketing strategy, especially as a service-based business, where the competition often believes Instagram will not work for them. Newsflash: it can and it will. Your people are out there. So it behooves you to show up there, too, and start making money on Instagram.
Guest post by Melissa Camilleri, Founder of Compliment, Inc. and the 21-Day Insta-course
If you’ve been using Facebook for a while to promote your business, then you probably know that Facebook is putting considerable effort into filtering page content to its users. This means you have to be smarter than ever to ensure your followers see your posts. If this is news to you, check out a post I wrote last year on Facebook engagement.
However, what you might not know is that as of January this year, Facebook has rolled out a new change. This change is going to make it even tougher for businesses to market to their customers. Here’s what you need to know.
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