The percentage rate of conversions on websites does vary from industry to industry, with fitness having the most at 15%. But it’s not just your niche that can affect your conversion rates and most businesses can improve. Here are just some of the things you can do yourself, right now, to make your conversion rate higher.
This is a contributed post. Please refer to my disclosure for more information.
Let’s start with the basics and look at what a conversion rate actually is. It is the portion of visitors to your website that become customers. There is more to a successful business that just good conversion rates though. You need to drive traffic to your site to start with.
Not everyone will buy your service or product the first time they visit your website. It could be that they simply do not have the money at the present time or that they have no use for your product or service at the present time.
However, if your website has good content that deals with a problem they may be experiencing, offering good solutions in a simple way, they will return. Well-written copy and good visuals will make your site attractive, and if you have researched your target audience, you will know what they are after.
Search engine optimisation is also important, but getting this right can be difficult. This is exactly why so many small businesses use an SEO agency; doing so gives them more chance of moving up the search engines rankings more quickly.
Determine If What You Are Offering Is Right For Your Audience
Having just one product or element to your service is often not enough. You need to be able to give your audience options so that if something does not quite suit them, they don’t have to look elsewhere for an alternative. You could have special offers to attract potential customers to your pages, but the offers have to be genuine, and what they need for this to work.
Consumers have more choice than ever, and if you want them to become your customers, you have to give them a reason to make that leap.
Test What Works
Try using different offers within your range of products or services and see which work the best at attracting customers. There can be many different reasons why a product does not sell at a particular time, and this should be considered when you are looking at the test results.
Make Your Website The Best
Businesses do not always realise just how important a good website is. It needs to be pleasing to the eye and have something on the homepage that holds the viewer’s attention. It shouldn’t be too fussy, should be very user-friendly and simple to navigate and viewers should be able to access it on all types of devices.
Sites that are slow to load, hard to navigate and visually unattractive will turn the viewers off, and they will not stay on them for more than a few seconds. Why should they when the next site could be so much better?
For any business to be a success, customers are needed, and getting your viewers converted is a vital step towards achieving this.