Whether you’re making baby food, fashion for kids, holiday packages for teenagers or pocket technology for the youth, you have to approach marketing in a very different way as opposed to for adults. Children are not as smart as children, but if you make the mistake of thinking they’re not as witty or aware, you will pay the price dearly. Every business has to have a youth department or a team of workers that know how to market their products and services to the younger generation. But small business owners don’t have a team of marketing and or psychologists to help them create an effective campaign that children will love. Don’t give up just yet, because there are a few simple rules you can follow.
This is a contributed post. Please refer to my disclosure for more information
Never underestimate them
There is a marketing graveyard, specially dedicated to the array of campaigns that tried to be too cool, though children were stupid or didn’t care to understand why they liked certain things. If you’re going to try to attract children to buy your products, then you should never underestimate their intelligence. But how do businesses gauge the level of intelligence children have? The simple answer is to talk to them. Working with schools and parents, you should commission an in-person survey project, whereby your marketing employees go into schools, play centers or get volunteers in shopping malls to give you interviews. Work with the parents and offer some kind of reward in return for their cooperation. This could be something as simple as a chocolate bar or perhaps shopping vouchers for your business.
Visually represent them
It’s obvious that children are always looking up and trying to see the world through their parents’ eyes but businesses have to show they can see the world through their small eyes. If you’re a fashion brand, using children’s mannequins to visually represent your clothes is a massive advantage. Go with the 810 series for a newer abstract style or perhaps 800 headless series if you’re going more for a classic approach. Rather than using billboards or posters in your retail store, use these life-sized models to show parents and children what they could look like in your products. It’s not just clothing, but things like pens and rulers. Any kind of back to school equipment should be displayed in the correct manner. Showcase children’s mannequins sitting at a table, in a generic school uniform, using the stationery you’re selling. Creating a scenario in which to properly represent your target market is essential to conveying your message effectively.
Correctly placed ads
Children hardly watch traditional children. They instead, prefer to watch their favorite shows online, such as on sites like YouTube. You should work with YouTube to correctly place your ads on the videos that your key demographic is most likely to watch. Rather than relying on a broad advertisement, you’re going directly to the source and achieving a higher display-to-watch ratio than you would on television. However, children are a little bit more impatient, so careful not to create video ads that are longer than 20 seconds.
You need to be specific in your marketing campaign when your business is for children. Help them visualize your products in the form of real-world props.
What To Read Next
The Most Successful Content Strategy For Bloggers In 2020